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Digital Marketing Manager

9 hours, 27 minutes ago
United States, Canada
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Digital Marketing Google Ads Google Tag Manager Hotjar HubSpot LinkedIn Ads Salesforce SEMrush SEO Snowflake WordPress
Apply Now
Granum

Granum

Granum provides comprehensive software solutions designed to enhance the operational efficiency of arborist and landscaping businesses across North America.

Internet Software & Services
Founded 2013
View All Jobs 2

Description

  • Own website performance across granum.com and brand pages, including conversion rates, user flows, and page-level performance.
  • Design and manage the CRO program by setting hypotheses, running experiments, selecting winners, and building the test backlog.
  • Maintain the technical SEO/AEO foundation, including schema, redirects, site architecture, indexation, and Core Web Vitals.
  • Own landing page infrastructure across HubSpot and WordPress, including template strategy, routing logic, and self-serve enablement for DGMs.
  • Manage the external paid media agency through weekly check-ins, briefing cycles, creative feedback, and performance reviews.
  • Oversee paid media channel mix, budget pacing, and creative direction in partnership with the agency.
  • Produce weekly and monthly reporting across website, paid media, and SEO/AEO performance.
  • Perform variance analysis, diagnose performance issues, and recommend corrective actions.
  • Partner with Marketing Operations on attribution, tracking, Salesforce-side configuration, and data quality issues.
  • Translate performance insights into clear updates for demand gen managers and marketing leadership.

Requirements

  • 4–6 years of digital marketing experience in B2B SaaS with hands-on ownership of website performance and CRO.
  • Experience managing or closely partnering with an external paid media agency.
  • Ability to read paid media performance data, spot issues, and form an independent point of view.
  • Real CRO experience, including designing experiments and analyzing test outcomes.
  • Familiarity with technical SEO and emerging AEO/AI-driven discovery, including schema, redirects, and site architecture.
  • Strong project management skills with external agencies and cross-functional stakeholders.
  • Clear written communication skills for briefs, performance summaries, and internal updates.
  • Comfort using AI tools in day-to-day work and curiosity about AI’s impact on digital marketing execution.
  • Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Bing Ads.
  • Experience with GA4, Google Tag Manager, Looker Studio, Search Console, SEMrush or similar, WordPress, HubSpot, and A/B testing tools such as Hotjar or Optimizely.
  • Helpful: Salesforce basics, hands-on experience with AI tools like Claude, ChatGPT, Zapier AI, or Clay, and familiarity with a Snowflake-style data layer.
  • Must have proper work authorization to work in Canada or the U.S. without sponsorship.

Benefits

  • Competitive salary of CAD 105,000–125,000 for Canada-based candidates or USD 105,000–125,000 for U.S.-based candidates.
  • Comprehensive U.S. medical, dental, and vision coverage with multiple plan options.
  • Canadian employer-funded HSA-based benefits plan with drug, dental, and mental health coverage.
  • 401(k) matching for U.S. employees and RRSP matching for Canadian employees.
  • Tailored career development conversations and support for tools, courses, and resources.
  • Unlimited paid time off.
  • Paid company holidays.
  • Company-wide winter break from December 24 to January 1.

Interested in this position?

Apply directly on the company website

Apply Now

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