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Demand Generation Program Manager | Canada | Remote

3 weeks, 4 days ago
Canada
Full-time
Senior
Lead Generation Specialist
Project and Program Management
Email Marketing GCP Salesforce
Apply Now
Grafana

Grafana

Grafana is the open observability platform providing analytics, monitoring, and visualization solutions with a focus on user control and cost efficiency.

IT Services
1K-5K
Founded 2014
$535M raised
View All Jobs 50

Description

  • Own customer lifecycle demand generation programs focused on expansion, cross-sell, and adoption within existing customer accounts.
  • Build and run demand programs across email, in-app, web, and field channels in partnership with sales and customer teams.
  • Support and strengthen programs across paid, email, events, web, and outbound channels as business priorities shift.
  • Design and implement agentic workflows that automate audience building, content generation, signal detection, and campaign QA.
  • Use AI tools and internal AI infrastructure to scale program execution beyond what manual headcount would allow.
  • Translate marketing signals into sales actions such as account coverage, buying signals, and campaign follow-up.
  • Partner directly with sales leadership to evaluate what is working and improve the sales motion.
  • Instrument programs, measure pipeline impact, and discontinue initiatives that are not performing.
  • Communicate proactively and collaborate with sales, product marketing, and operations to deliver programs on time.

Requirements

  • 5+ years of experience in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
  • Experience in open source or developer-focused companies is a plus.
  • Proven experience running programs across at least two or three channels, such as email/lifecycle, paid, events, web, or outbound.
  • Experience marketing to existing customers through expansion, cross-sell, or lifecycle programs, not only net-new acquisition.
  • Hands-on experience using AI in day-to-day work, including building automations or agentic workflows, or being actively on that path.
  • Comfort with data analysis, including pulling numbers, sanity-checking results, and creating executive-ready readouts.
  • Strong program management fundamentals with a track record of shipping on time and communicating proactively.
  • Ability to work cross-functionally with sales, product marketing, and operations without needing dedicated coordinator support.
  • Experience with PLG or product-led motions alongside sales-led motions is a bonus.
  • Familiarity with the observability, monitoring, or open source ecosystem is a bonus.
  • Experience with Marketo, Salesforce, and a modern data stack such as BigQuery is a bonus.
  • Experience writing or publishing public content about AI in marketing operations is a bonus.

Benefits

  • Base compensation in Canada of CAD 101,000 to CAD 122,000, depending on level, experience, and skillset.
  • Restricted Stock Units (RSUs) included for all roles.
  • 100% remote work with a global team across 40+ countries.
  • Global annual leave policy of 30 days per year.
  • 3 days of annual leave reserved for Grafana Shutdown Days to help the team disconnect.
  • In-person onboarding to support a strong start with the team.
  • Career growth pathways with defined opportunities to develop and advance.
  • Transparent, high-trust culture with open communication and approachable leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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