RemoteLeaf Logo
Log in Sign up

Lifecycle Marketing Manager

8 hours, 11 minutes ago
Philippines
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Asana Confluence CRM E-commerce GCP Google Analytics HubSpot Mixpanel Segment Tableau
Apply Now
GoTyme Bank

GoTyme Bank

GoTyme Bank offers personalized banking with human customer service, free transfers, Go Rewards points, and a 4% p.a. interest rate on savings.

Banks
51-250
Founded 2022
View All Jobs 5

Description

  • Direct the CLM Strategy pillar for assigned lifecycle portfolio segments and coordinate cross-pillar execution across Strategy, Automation, and Delivery.
  • Own end-to-end lifecycle campaign portfolio health, including weekly cadence management, pipeline tracking, and documentation governance.
  • Partner with Campaign Strategy Managers and the Marketing Automation Lead to design campaigns and shape lifecycle automation strategy.
  • Maintain experimentation and hypothesis logs and facilitate quarterly retrospectives to capture learnings for future use.
  • Allocate new products or portfolio segments between campaign strategy managers in partnership with the Head of CLM Portfolio Segment Ownership.
  • Monitor, analyze, and report lifecycle campaign performance and recommend actionable optimization initiatives.
  • Design challenger campaigns and translate performance signals into improvements for future campaigns.
  • Provide QA support and sign-off on deployments within owned segments.
  • Lead weekly portfolio meetings and own the Asana pipeline, including SLA monitoring and blocker escalation.
  • Collaborate with Strategy, Automation, Digital Ops, and non-CLM stakeholders to support campaign ideation, implementation, and cross-functional delivery.

Requirements

  • 3-5 years of experience in Customer Lifecycle Marketing, or equivalent B2C marketing, growth, or CRM roles.
  • Foundational understanding of lifecycle marketing data concepts, including events, attributes, segmentation, and campaign measurement.
  • Hands-on experience with marketing automation platforms such as Customer.io, or equivalent platforms like Braze, Iterable, MoEngage, Netcore, or HubSpot.
  • Prior experience in fintech, lending, banking, or financial services is strongly preferred; consumer internet or e-commerce lifecycle experience is acceptable with demonstrated regulatory sensitivity.
  • Proven track record of designing and running hypothesis-led lifecycle campaigns with measurable business impact, incremental lift, or revenue contribution.
  • Strong data literacy with BI and product analytics tools such as BigQuery, Looker Studio, Mixpanel, Segment, and Google Analytics.
  • Disciplined project management skills and fluency in Asana or equivalent tools, plus Confluence documentation practices and structured weekly operating rhythms.
  • Strong written and verbal communication skills, with comfort leading cross-functional meetings and presenting to Unit Heads and C-level stakeholders.
  • Ability to learn and adapt quickly to new tools and platforms.
  • Tech-savvy mindset with the ability to work effectively in a fast-paced, execution-oriented environment.

Benefits

  • Competitive benefits package.
  • Flexible work arrangements.
  • Remote-first work environment.
  • Professional environment that encourages diversity and innovation.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Dutch

Iterable Lifecycle Marketing Manager

Dutch 11-50 Professional Services

Dutch Vet is hiring a remote Lifecycle Marketing Manager to own prospect-focused lifecycle campaigns in Iterable that turn awareness into trial starts, conversions, and new member acquisition.

United States Full-time Senior Email Marketing Manager
$85k-$115k
Email Marketing HTML
8 hours, 26 minutes ago
Workable

Virtual Assistant - Cross-Sells & Marketing Account Manager

Workable 251-1K Internet Software & Services

We Clone You is hiring a Virtual Assistant for a client to manage affiliate and cross-sell marketing operations, monitor performance, and support partner communications and campaign optimization.

Philippines Honduras Jamaica Mexico Brazil Full-time Junior Account Manager Email Marketing Manager
$12k-$17k
Affiliate Marketing Email Marketing
1 day, 8 hours ago
Talentgrator

CRM Specialist

Talentgrator 11-50 Hotels, Restaurants & Leisure

A leading iGaming technology provider is hiring a CRM Manager to support Sales Operations by maintaining CRM systems, improving data quality, and building automations that streamline the sales process.

Latvia Poland Romania Serbia Georgia Czech Republic Full-time Junior Email Marketing Manager
Apache Airflow CRM HubSpot Mailchimp Power BI Salesforce SQL
1 day, 8 hours ago
Massive Rocket

CRM Strategist

Massive Rocket 51-250 Media

Massive Rocket is hiring a remote CRM Strategist in Latin America to help shape client CRM strategies and translate them into actionable plans that improve performance and measurable ROI.

Latin America Contract Senior Email Marketing Manager
CRM HubSpot Microsoft Dynamics 365 Salesforce Snowflake
1 day, 8 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers