Associate Product Marketing Manager, Acquisition Marketing

1 day, 16 hours ago
Full-time
Junior
Product Management
Google

Google

Google specializes in organizing and providing access to the world's information through its highly regarded search services, catering to both individual users and corporate clients with innovative advertising and revenue-generating solutions.

Internet Software & Services
100K+
Founded 1998

Description

  • Support acquisition and CRM marketing efforts to drive sign-ups and upgrades across email, direct mail, SMS, and other channels.
  • Execute the program roadmap for the email program across multiple channels and operational workflows.
  • Manage email infrastructure and the marketing automation platform used to run campaigns.
  • Own production calendars, proofreading, and requests for direct mail data files.
  • Set up campaign tracking across marketing assets.
  • Partner with digital, brand, support, and campaign leads to develop and deploy marketing campaigns.
  • Coordinate creative development, vendor relations, and marketing automation operations.
  • Drive day-to-day production and campaign timelines.
  • Manage shared resources and execute campaigns through a cross-functional process from conception to launch.
  • Use customer segmentation and data analytics to help improve campaign performance.

Requirements

  • Bachelor’s degree in Marketing or a related field, or equivalent practical experience.
  • 2 years of experience in a marketing organization, agency, or consultancy.
  • Proven track record in Customer Relationship Marketing (CRM) and direct mail initiatives.
  • Hands-on experience with Salesforce Marketing Cloud.
  • Experience overseeing end-to-end customer marketing programs from creative development and messaging to campaign execution and daily operations.
  • Demonstrated ability to develop and apply customer segmentation and data analytics to improve campaign performance.
  • Experience with consumer-centric telecommunications and/or software subscription service businesses (preferred).
  • Hands-on experience with Google Analytics and knowledge of cloud-based marketing tools (preferred).
  • Experience with email marketing tools, including setting up email journeys, building audiences, monitoring automated programs, and basic HTML knowledge (preferred).
  • This role is not eligible for immigration sponsorship.

Benefits

  • US base salary range of $85,600 - $125,000.
  • Bonus eligibility.
  • Cash award eligibility.
  • Benefits package included.
  • Equal opportunity employment and an inclusive workplace commitment.
  • Accommodations available for applicants who need them.

Interested in this position?

Apply directly on the company website

Apply Now

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