Product Marketing Manager

2 hours, 54 minutes ago
Full-time
Mid Level
Product Management
GoGuardian

GoGuardian

GoGuardian provides K-12 schools with tailored Chromebook solutions for safe and engaging digital learning, including device management, web filtering, and classroom engagement tools.

Internet Software & Services
251-1K
Founded 2014
$200M raised

Description

  • Develop and execute go-to-market strategies across multiple product segments.
  • Partner with product marketing leadership on positioning and messaging.
  • Conduct market research and competitive analysis to identify customer needs and differentiation opportunities.
  • Own product launches and feature releases, including timelines, briefs, and cross-functional alignment.
  • Create sales collateral, product one-pagers, presentations, and digital content.
  • Develop sales enablement materials, training content, and internal documentation.
  • Design and oversee lifecycle programs covering onboarding, adoption, upsell, cross-sell, and renewal.
  • Own customer segmentation and lifecycle email or nurture programs using customer data.
  • Analyze campaign, product, engagement, adoption, and retention metrics to recommend improvements.
  • Collaborate with Product Management, Customer Success, Marketing, and other teams to improve processes and outcomes.

Requirements

  • 4–6 years of product marketing or related experience in a B2B SaaS environment.
  • Experience developing positioning, segmentation, and go-to-market plans.
  • Experience supporting product launches or campaigns from planning through execution.
  • Experience building customer lifecycle programs for onboarding, adoption, renewal, retention, and expansion.
  • Familiarity with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce, or Braze.
  • Ability to translate customer insights, market data, and product information into compelling messaging.
  • Strong analytical, communication, collaboration, and cross-functional working skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Customer-centric mindset and curiosity about the K-12 education landscape.
  • Understanding of the K-12 education market is preferred.

Benefits

  • $105,000–$120,000 typical annual base salary range.
  • Health insurance, 401(k) matching, and employee equity plan.
  • Flexible time off, paid holidays, paid parental leave, and paid year-end holiday break.
  • Work-from-home funds and fertility and adoption reimbursement.
  • Professional growth and personal wellbeing benefits.
  • Remote work environment with supportive colleagues.

Interested in this position?

Apply directly on the company website

Apply Now

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