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Product Marketing Manager - Ecommerce

2 weeks, 6 days ago
Poland
Full-time
Mid Level
Product Marketing Manager
Product Management
Amplitude Confluence Content Marketing E-commerce Email Marketing Magento Shopify WooCommerce
Apply Now
GetResponse

GetResponse

GetResponse is an easy-to-use email marketing platform that helps businesses create stunning campaigns with ease, featuring drag-and-drop email editing, landing page creation, and advanced analytics for better results.

Media
251-1K
Founded 1998
View All Jobs 10

Description

  • Develop and maintain differentiated positioning and messaging for GetResponse’s ecommerce offering.
  • Translate product capabilities into customer value for online store owners and ecommerce marketers.
  • Plan and execute go-to-market programs for new ecommerce features from discovery through post-launch optimization.
  • Own launch narratives, timing, assets, and cross-functional coordination for product releases.
  • Own outbound product communications, including monthly product updates, ad-hoc announcements, and in-app messaging flows.
  • Plan and run regular customer research, including user interviews and competitive and market research.
  • Synthesize research insights into positioning, product decisions, and customer communication improvements.
  • Design and run ongoing feature adoption campaigns that drive activation and surface actionable insights.
  • Partner with content and marketing teams to create webinars, video tutorials, use case guides, and landing pages.
  • Work across Product, Growth, Lifecycle Marketing, Web, and Sales to coordinate initiatives and experiments.

Requirements

  • 3–5 years of experience in ecommerce marketing, product marketing, or a closely related role.
  • Hands-on familiarity with the ecommerce ecosystem, including platforms like Shopify, WooCommerce, or Magento.
  • Experience with marketing automation tools and a merchant mindset.
  • Ability to own and deliver marketing programs independently from concept through execution.
  • Experience creating customer-facing content and materials, not just internal documentation.
  • Comfortable appearing on camera for webinars, video tutorials, and recorded demos.
  • Direct B2B SaaS product marketing experience is preferred.
  • Exposure to email marketing platforms or marketing automation is preferred.
  • Experience with Amplitude or similar product analytics stacks is preferred.
  • Familiarity with Confluence, Miro, Appcues, or Survicate is preferred.

Benefits

  • Salary range of 12,000–15,000 PLN gross monthly on an employment contract.
  • Salary range of 572–715 PLN net per man-day on a B2B contract.
  • Hybrid work model for employees based in the Tri-City area.
  • Fully remote work for employees based outside the Tri-City area.
  • One-time home office setup bonus of up to 1,000 PLN.
  • Private medical care for employees and their family members.
  • Employee referral program with a bonus of up to 10,000 PLN.
  • Corporate life insurance, employee pension program (PPE), flexible working hours, no meeting days, and wellbeing/mental health support.

Interested in this position?

Apply directly on the company website

Apply Now

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