Senior Product Marketing Manager

1 month, 1 week ago
Full-time
Senior
Product Management
Overstory

Overstory

Overstory uses AI and satellite imagery to prevent wildfires and power outages by analyzing vegetation for electric utilities.

Utilities
11-50
Founded 2018
$25M raised

Description

  • Own core product marketing across positioning, messaging, pricing, packaging, and sales enablement.
  • Develop category narratives and product-level value propositions for utility leaders.
  • Lead pricing, packaging, and go-to-market strategy for new and existing products, including custom deals.
  • Build sales enablement materials such as battlecards, pitch narratives, and ROI models, and train sales reps on their use.
  • Partner with product and sales leadership on go-to-market decisions, product launches, pilots, and expansion into new segments.
  • Run win/loss analysis and competitive intelligence programs to inform positioning and selling strategy.
  • Mentor early-career team members across product marketing, content marketing, and field marketing.
  • Shape how the company communicates the cost of inaction around wildfire risk and vegetation-related risks.

Requirements

  • 7+ years of product marketing experience, with meaningful experience in B2B enterprise software.
  • Experience working with long sales cycles and multi-stakeholder buying processes.
  • Ability to write for highly technical audiences and create clear narratives for demos, executive briefings, and sales conversations.
  • Demonstrated use of AI in day-to-day work, with AI tools integrated into daily workflows.
  • Experience building and delivering sales training, including enablement sessions and rep coaching.
  • Comfort working on custom deals, non-standard packaging, and complex cross-functional sales motions.
  • Strong strategic instincts with the ability to move between category-level messaging and detailed copy editing.
  • Experience supporting a major product launch or new market launch.
  • A builder’s mindset and comfort defining a function without an established playbook.
  • Preferred experience in the utility, energy, or climate tech space.
  • Preferred familiarity with regulatory and operational pressures facing electric utilities, especially wildfire risk, vegetation management, or grid reliability.
  • Preferred experience building a product marketing function.
  • Time zone requirement: must be based in North America Central or Eastern Time Zone.
  • Candidates should live and work in one of the following countries: United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Switzerland, Denmark, or Canada.

Benefits

  • Competitive, location-specific compensation and benefits.
  • Flexible, autonomous, and collaborative working environment.
  • Home office stipend.
  • Coworking support.
  • Ongoing education budget.
  • Mission-driven work focused on reducing wildfires and protecting natural resources.
  • Occasional in-person collaboration opportunities and an annual team gathering event.

Interested in this position?

Apply directly on the company website

Apply Now

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