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Cision, Senior Product Marketing Manager, Marketing, AMER, Canada

2 hours, 44 minutes ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Cision

Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services
5K-10K
Founded 1892
$83M raised
View All Jobs 34

Description

  • Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value.
  • Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans.
  • Create sales enablement materials such as pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives.
  • Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation.
  • Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation.
  • Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy.
  • Develop persona-led messaging for different industries and markets.
  • Turn complex product capabilities into simple, differentiated, benefit-led messaging.
  • Collaborate cross-functionally with Product, Sales, Marketing, Customer Success, and Strategy.

Requirements

  • 5+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms.
  • Strong ability to translate complex products and technical capabilities into clear, differentiated messaging.
  • Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives.
  • Excellent writing and storytelling skills, with experience creating executive-ready narratives, sales decks, customer-facing content, and internal enablement.
  • Commercial mindset with a strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact.
  • Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus.
  • Ability to work in a strategic and hands-on role in a fast-changing market.
  • Experience influencing cross-functional stakeholders and moving quickly on priorities.

Benefits

  • Pay range of $84,000 to $100,000 CAD.
  • Inclusive, collaborative, and innovation-focused global team environment.
  • Commitment to diversity, equity, and inclusion, including a welcoming workplace for all employees.
  • Reasonable accommodations provided for qualified individuals with disabilities during the application and interview process.
  • Equal opportunity employment with consideration given regardless of protected status.
  • Direct candidate communication and job offers through official company channels only.

Interested in this position?

Apply directly on the company website

Apply Now

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