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Product Marketing Manager

2 months, 2 weeks ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Digital Marketing
Apply Now
GuidePoint Security

GuidePoint Security

GuidePoint Security is a trusted cybersecurity consulting firm that provides expertise, solutions, and services to help organizations make informed decisions and minimize risks. Their elite team of experts offers holistic perspectives on cybersecurity,...

Internet Software & Services
251-1K
Founded 2011
View All Jobs 24

Description

  • Translate technical input from subject matter experts into engaging collateral that clearly explains how the company’s solutions address cybersecurity problems.
  • Drive thought leadership messaging and positioning for assigned offerings.
  • Create differentiated, value-based content and collateral informed by competition and buyer personas.
  • Craft offer messages for use across marketing channels and activities.
  • Lead content development and go-to-market strategy for new and existing offerings.
  • Write or review marketing copy, web page copy, sales collateral, blogs, whitepapers, and videos.
  • Collaborate with cross-functional teams to align communication and goals.
  • Conduct market and competitive analysis to improve service positioning.
  • Contribute to the company blog strategy and content creation.
  • Manage the digital asset management platform and maintain source documents in a central repository.

Requirements

  • 3-5 years of cybersecurity product marketing experience.
  • Previous experience in cybersecurity is required.
  • Experience in an information security company or B2B SaaS tech organization.
  • Demonstrated success in value-based messaging and competitive positioning.
  • Excellent written and verbal communication skills.
  • Relevant subject matter expertise in cybersecurity products, services, and the industry.
  • Understanding of how a product or service is sold and the toolkit needed to enable sellers.
  • Proven ability to influence cross-functional teams and work collaboratively.
  • Detail-oriented and organized, with the ability to manage multiple projects and initiatives simultaneously.
  • Preferred experience with social media, various content types, digital marketing campaign support, and web content writing.

Benefits

  • Remote workforce primarily, with U.S.-based work required.
  • Group medical insurance options, including a Zero Deductible PPO plan and a High Deductible Health Plan with HSA.
  • GuidePoint contributes significantly toward employee and family health premiums, including HSA contributions for the HDHP option.
  • Group dental insurance with full employee premium coverage and partial family premium coverage.
  • 12 corporate holidays and a Flexible Time Off (FTO) program.
  • Healthy mobile phone and home internet allowance.
  • Eligibility for the retirement plan after 2 months at open enrollment.
  • Pet benefit option.

Interested in this position?

Apply directly on the company website

Apply Now

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