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Paid Media Specialist

3 weeks, 2 days ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Google Ads HubSpot Salesforce
Apply Now
Fundraise Up

Fundraise Up

Fundraise Up specializes in enhancing online donation processes through AI-driven conversion optimization and integrated payment solutions, enabling organizations to maximize their fundraising potential and improve donor engagement.

Capital Markets
51-250
Founded 2017
View All Jobs 45

Description

  • Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram.
  • Monitor daily campaign delivery and flag pacing issues, budget discrepancies, and underperforming ad sets.
  • Optimize campaigns through creative and copy updates, audience adjustments, and bid changes.
  • Support event-targeted and geo-fencing programs around conferences and Fundraise Up-hosted events.
  • Review ad-to-page message match and monitor post-click metrics across the full journey.
  • Collaborate with marketing stakeholders and design on landing page optimization and ad creative iteration.
  • Run structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and landing page variants.
  • Document hypotheses, setups, results, and learnings, and share insights across marketing channels.
  • Apply UTM parameters and compile performance data for weekly and monthly reporting.
  • Work with RevOps and ABM stakeholders to improve lead routing, attribution hygiene, and targeting alignment.

Requirements

  • 2+ years of hands-on paid media experience with direct in-platform campaign management in Google Ads and/or LinkedIn Campaign Manager.
  • Working knowledge of paid search fundamentals, including keyword organization, match types, ad groups, Quality Score, and basic bidding strategies.
  • Familiarity with LinkedIn paid social, including Sponsored Content, job title and account-list targeting, and Lead Gen Forms.
  • Experience with UTM tagging and understanding of how campaign source data flows into a CRM; HubSpot experience is a plus.
  • Experience running or supporting structured A/B tests.
  • Strong attention to detail with the ability to catch tracking errors, naming inconsistencies, and budget discrepancies.
  • Organized and reliable, with the ability to manage multiple active campaigns and deliver consistent reporting on schedule.
  • Clear communication skills and ability to translate data into plain-language observations for stakeholders.
  • Fluency with AI tools such as ChatGPT and Claude for drafting copy, structuring reports, and generating test hypotheses.
  • Preferred: experience running paid programs at a B2B SaaS company with a longer or more complex sales cycle.
  • Preferred: familiarity with Salesforce and lead source attribution between HubSpot and Salesforce.
  • Preferred: exposure to ABM or account-based targeting concepts.
  • Preferred: experience with Meta/Instagram B2B campaigns or geo-fencing and event targeting.
  • Preferred: familiarity with Google Analytics 4 or Google Search Console.
  • Preferred: experience reviewing or collaborating on landing page performance.

Benefits

  • Compensation range of $66,000 to $72,000, with final pay based on experience, qualifications, and location.
  • Health, dental, and vision insurance with strong employer coverage.
  • FSA and HSA spending accounts.
  • 20 days of vacation, 5 sick days, 11 company holidays, and 1 floating holiday.
  • 401(k) plan with company match.
  • Company-paid short-term disability, long-term disability, basic life insurance, and AD&D coverage.
  • Paid parental leave: 12 weeks for primary caregivers and 6 weeks for secondary caregivers.
  • Home office stipend for remote workspace support.
  • Annual professional development stipend for workshops, courses, and seminars.
  • Charitable giving program and paid volunteer time off with registered nonprofits.

Interested in this position?

Apply directly on the company website

Apply Now

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