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Integrated Media Planner

6 hours, 34 minutes ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Social Media Marketing
Apply Now
Basis Technologies

Basis Technologies

Basis Technologies offers a highly automated and comprehensive digital advertising platform designed to enhance the efficiency and effectiveness of digital marketers, providing customizable solutions that cater to a wide range of business needs across ...

Media
1001-5000
$30M raised
View All Jobs 5

Description

  • Develop and monitor media plans for a portfolio of Basis clients.
  • Create strategic media planning recommendations using digital media trends and Basis products.
  • Deliver integrated, cross-channel media plans with clear rationale.
  • Partner with analytics teams to align media strategies and reporting with business objectives.
  • Negotiate with vendors to secure client inventory and pricing.
  • Define and refine KPIs for strategic media plans.
  • Coordinate with media planners, ad operations, analytics, and search and social buyers.
  • Manage insertion orders, plan revisions, and publisher IO approvals.
  • Ensure campaigns deliver budgets and KPIs in full.
  • Support billing, discrepancy resolution, traffic sheets, and creative asset collection.

Requirements

  • 2+ years of digital media planning and buying experience.
  • Understanding of and interest in programmatic media and real-time bidding.
  • Experience working with a demand-side platform (DSP).
  • Strategic thinking and proactive client-service skills.
  • Strong written, verbal, problem-solving, and issue-resolution skills.
  • Ability to collaborate effectively in cross-functional teams.
  • Intermediate to advanced Excel and PowerPoint skills.
  • Commitment to inclusive, respectful collaboration and equitable decision-making.
  • Hands-on DSP buying experience (preferred).
  • Experience with holistic media planning, third-party ad servers, Datorama, search and social planning, or Basis certification (preferred).

Benefits

  • Flexible work options, including remote, hybrid, or on-site work.
  • Flexible work week.
  • 401(k)/RRSP matching.
  • Mental health support.
  • Paid sabbaticals.
  • Generous parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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