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Director of Paid Media

3 hours, 1 minute ago
United States
Full-time
Executive
Paid Media Specialist
Data Science and Analytics
Google Ads
Apply Now
Freebird

Freebird

Freebird offers modern tools for hassle-free headcare to over 450,000 daily shavers, with free shipping on all orders.

Consumer Goods
11-50
Founded 2019
View All Jobs 3

Description

  • Own annual ad spend exceeding $50M across Meta, Google/YouTube, Amazon PPC, Walmart, and TikTok Shop.
  • Set portfolio-wide allocation strategies using incrementality data, MMM, contribution margin, inventory, and growth objectives.
  • Establish and maintain targets for blended CAC, contribution margin after marketing, and Amazon TACOS.
  • Build and operate geo-holdout and incrementality testing programs across paid channels.
  • Partner with Growth Analytics to operationalize MMM for marginal-spend decisions.
  • Lead buyers, analysts, and agency partners while developing strategic leaders and delegating account ownership.
  • Partner with Performance Creative to translate media insights into creative briefs, testing priorities, and cross-channel asset strategies.
  • Develop testing and expansion frameworks for international markets, retail media, TV/CTV, offline, native, and direct mail.
  • Collaborate with Amazon, Creative, Analytics, CRO, Retention, Finance, and executive teams on company-wide growth.
  • Communicate performance changes, findings, and recommended actions clearly to stakeholders.

Requirements

  • Experience managing marginal-dollar allocation across Meta, Google, Amazon, and at least one additional channel as a unified portfolio.
  • Experience designing and running geo-holdout and incrementality tests.
  • Experience using or building mixed-media models as live decision tools.
  • Experience architecting algorithmic campaigns such as Advantage+ and Performance Max.
  • Strong knowledge of contribution margin, CAC, LTV, payback periods, TACOS, and cross-channel halo effects.
  • Understanding of how channel and creative mix affects subscriber LTV, churn, and payback.
  • Experience developing buyers, analysts, and managers into strategic leaders through delegation and accountability.
  • Strong creative judgment across paid social, search, and retail media surfaces.
  • Ability to translate complex multi-channel performance into clear executive recommendations.
  • Experience scaling TV/CTV, offline, native, direct mail, or other emerging channels.
  • Experience launching paid programs internationally with market-specific creative and attribution constraints.
  • Experience building an in-house incrementality and MMM function from scratch.

Benefits

  • Remote-first and flexible work environment.
  • Medical, dental, and vision insurance for employees and families.
  • 401(k) with company match.
  • Unlimited paid time off.
  • Autonomy to make decisions, build systems, and drive outcomes.
  • Opportunity to join a profitable, high-growth brand with an ownership-focused culture.

Interested in this position?

Apply directly on the company website

Apply Now

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