VP of Marketing

2 months ago
Full-time
Executive
Marketing and Growth
FormAssembly

FormAssembly

FormAssembly provides a secure online form builder and data collection software that enables organizations across various industries to efficiently create web forms, automate workflows, and integrate seamlessly with platforms like Salesforce, enhancing...

IT Services
51-250
Founded 2006
$12M raised

Description

  • Own the overall marketing strategy across brand, pipeline, and revenue growth.
  • Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing channels.
  • Optimize funnel performance and conversion rates to improve marketing outcomes.
  • Shape and elevate FormAssembly’s brand, positioning, content, PR, and thought leadership.
  • Lead product marketing, including product positioning, differentiation, and go-to-market alignment with Product and Sales.
  • Develop and deliver high-impact sales enablement tools.
  • Build and manage a data-driven marketing operations function with clear KPIs, marketing automation, analytics, and reporting.
  • Recruit, mentor, and scale a high-performing marketing team.
  • Manage marketing budget and resource allocation.
  • Partner closely with Sales, Product, and Customer Success to deliver measurable impact.

Requirements

  • 8-10+ years of marketing experience with leadership experience in B2B SaaS.
  • Proven success driving pipeline growth and revenue impact.
  • Deep expertise in demand generation and digital marketing.
  • Strong experience with enterprise and mid-market audiences.
  • Exceptional leadership and cross-functional collaboration skills.
  • Analytical mindset with a passion for data-driven decision-making.
  • Experience in compliance, data security, or workflow automation is a plus.
  • Background in scaling marketing teams in high-growth environments is preferred.

Benefits

  • Completely remote/distributed team with flexible work-from-anywhere scheduling.
  • Health benefits, including medical, dental, and vision coverage for U.S.-based team members.
  • Mental health benefits through SpringHealth.
  • 401(k) with 4% company match.
  • Unlimited PTO with a required minimum of 2 weeks per year for salaried/exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
  • 9 paid company holidays.
  • Generous paid parental leave of up to 16 weeks.
  • Budget for professional development.
  • Company-provided Mac laptop.
  • Base salary range of $180,000-$220,000 plus bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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