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Director/VP of Marketing

4 hours, 58 minutes ago
Remote
Full-time
Executive
Head of Marketing
Marketing and Growth
CRM
Apply Now
Parallel

Parallel

Parallel is a leading cannabis company pioneering well-being through cannabinoids, offering products for rest, recovery, relief, and revelry to enhance quality of life.

Pharmaceuticals
251-1K
Founded 2014
$366M raised
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Description

  • Own marketing’s contribution to revenue, traffic, conversion performance, store traffic, digital revenue, and customer growth.
  • Develop and execute enterprise marketing strategy across all markets.
  • Translate business goals into marketing roadmaps and establish campaign and product launch planning cadence.
  • Own brand strategy and positioning while overseeing campaigns, content, and creative production.
  • Partner with retail leadership to drive store performance and align marketing with in-store execution and promotions.
  • Partner with product and supply chain on launches, inventory, assortment strategies, and demand generation for key products.
  • Partner with Finance on ROI analysis and budget optimization.
  • Lead and scale the marketing organization across key functions, including talent pipeline and succession planning.
  • Define KPIs tied to revenue and customer metrics, build dashboards and reporting cadence, and use insights to refine strategy.
  • Ensure compliance with marketing regulations and protect brand integrity across markets.

Requirements

  • 10+ years in marketing leadership.
  • 5+ years leading multi-market teams.
  • Experience driving revenue growth through marketing.
  • Strong background across brand, digital, and CRM.
  • Experience building and leading high-performing teams.
  • Financial acumen and ROI ownership.
  • Strong leadership and communication skills.
  • Retail, consumer goods, or cannabis experience preferred.
  • Experience in regulated industries preferred.
  • Bachelor’s degree in Marketing or Business; MBA preferred.
  • Experience with CRM and marketing technology platforms preferred.

Benefits

  • Employee discount.
  • Full medical, vision, and dental coverage.
  • 401(k) with the possibility of a company match.
  • Access to company-sponsored well-being programs.
  • Paid time off.
  • Paid parental leave.
  • Flexible work arrangements.
  • Tuition reimbursement programs.
  • Pet insurance.
  • Employee Relief Fund and community volunteerism through the Parallel Cares program.

Interested in this position?

Apply directly on the company website

Apply Now

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