Feeld

Feeld is a modern dating app that caters to open-minded individuals seeking fulfilling relationships. It provides a space for curious and open-minded humans to explore intimacy, embrace desires, and connect with like-minded people. Through Feeld, users...

Family Services

Consumer Discretionary

51-250 (95)

Founded 2014

6 open positions

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Vice President of Growth

2 months, 1 week ago

United States

Full-time

Lead

Growth Marketing Manager

Product Management

Agile Android CRM iOS

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Feeld

Family Services

51-250

Founded 2014

View All Jobs 6

Description

Define and lead the growth strategy across performance marketing and lifecycle to support the long-term health and integrity of the Feeld experience.
Own the performance marketing ecosystem end to end, including channel strategy, account structure, budget allocation, and scaling frameworks.
Build and run a rigorous experimentation roadmap across channels, creative, messaging, and lifecycle journeys.
Audit existing channels to identify inefficiencies and growth opportunities, and test and scale new channels.
Design integrated lifecycle and performance systems that connect acquisition, activation, retention, and re-engagement.
Partner with Product to drive product-led growth through onboarding, engagement loops, and core member experiences.
Develop referral and network-effects programs that compound growth through user advocacy and community dynamics.
Establish measurement frameworks that balance incrementality, LTV, payback, network health, and brand strength.
Build and lead a high-performing growth team across performance, lifecycle, and analytics.
Champion the brand within growth so acquisition and lifecycle efforts reinforce the member experience.

Requirements

10+ years of experience in growth leadership, with a proven track record scaling consumer businesses across performance marketing and lifecycle.
Deep experience in DTC and/or subscription models, with strong understanding of LTV, retention dynamics, and unit economics.
Marketplace or social experience is a significant plus.
Ability to move fluently between high-level strategy and hands-on execution.
Entrepreneurial, resourceful, and bias toward action in fast-moving environments.
Comfort with ambiguity and the ability to create structure, clarity, and momentum in evolving problem spaces.
Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations.
Excellent communication and cross-functional leadership skills across marketing, product, and data.
Ability to advocate for both growth and brand integrity while aligning teams.
Experience building or leading teams spanning growth, lifecycle, performance, and analytics is implied by the role.

Benefits

Fully remote work with flexible hours.
Unlimited paid time off.
Home office budget.
Learning and development budget.
On-demand therapy sessions and mental health support via Spill.
In-person meetups.
Transparent, honest, and equitable compensation system.
Estimated total cash compensation of $210,000-$290,000 USD, depending on level, step, and location.
Baseline Freedom Salary of £60,000 GBP per year for roles indexed below that amount.

Interested in this position?

Apply directly on the company website

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