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Demand Generation Manager - Epic School Plus (Contract)

2 months ago
United States
Contract
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Email Marketing Google Analytics HubSpot Salesforce Social Media Marketing
Apply Now
Epic for Kids

Epic for Kids

Epic for Kids (getepic.com) is a leading digital media brand providing unlimited access to 40,000+ high-quality books, audiobooks, and videos for kids 12 and under. With partnerships with 250 top publishers, Epic encourages kids to explore their intere...

Internet Software & Services
51-250
Founded 2013
$52M raised
View All Jobs 2

Description

  • Develop and execute the annual multi-channel demand generation strategy for Epic School Plus.
  • Create integrated marketing programs aligned to sales goals, target markets, and growth objectives.
  • Build campaigns that drive awareness, engagement, lead generation, pipeline creation, and customer expansion.
  • Identify new opportunities to accelerate growth within strategic districts and state markets.
  • Collaborate with leadership on annual planning, forecasting, and budget allocation.
  • Lead multi-channel campaigns across email, ABM, content marketing, paid digital advertising, social media, webinars, virtual events, conferences, trade shows, and customer advocacy programs.
  • Develop audience segmentation and targeting strategies and manage campaign calendars and execution timelines.
  • Partner closely with School Sales leadership, Product Marketing, Customer Success, and Revenue Operations to align messaging, support enablement, and improve lead management and attribution.
  • Manage marketing funnel performance from inquiry through opportunity creation and continuously optimize campaigns based on reporting and analysis.
  • Develop event marketing strategies for education conferences and district events, including pre-event promotion, onsite engagement, and post-event follow-up.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Education, or a related field.
  • 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing.
  • Proven track record of generating measurable pipeline and revenue impact.
  • Experience managing integrated marketing campaigns across multiple channels.
  • Strong analytical and reporting skills.
  • Excellent project management and organizational abilities.
  • Exceptional written and verbal communication skills.
  • Experience in EdTech, SaaS, education publishing, or K–12 education (preferred).
  • Familiarity with district purchasing cycles and educational funding sources (preferred).
  • Experience with Salesforce, HubSpot, Marketo, or Pardot, Google Analytics, LinkedIn Campaign Manager, and marketing attribution platforms (preferred).
  • Experience supporting enterprise or district-level sales teams (preferred).

Benefits

  • Hourly rate of $40 to $60 per hour.

Interested in this position?

Apply directly on the company website

Apply Now

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