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Senior CRM Manager

3 months, 2 weeks ago
Australia, New Zealand
Full-time
Lead
Email Marketing Manager
Customer and Technical Support
Copywriting CRM Email Marketing
Apply Now
Envato

Envato

Envato: Leading marketplace for premium digital assets and creative services, empowering global creatives to bring ideas to life.

Professional Services
251-1K
Founded 2006
View All Jobs 4

Description

  • Lead, coach, and develop a team of CRM specialists to drive performance, accountability, and collaboration.
  • Own the email marketing calendar and align campaigns with brand, product, and business priorities.
  • Define and execute CRM and lifecycle strategies to improve acquisition, activation, and retention.
  • Design and optimise customer segmentation frameworks for targeted, personalised communications.
  • Oversee the strategy, execution, and optimisation of CRM campaigns across the customer lifecycle.
  • Improve CRM processes to increase efficiency, scalability, and overall impact.
  • Champion AI, automation, and emerging technologies to strengthen personalisation, experimentation, and operational effectiveness.
  • Use Iterable and other CRM technologies to build scalable, automated lifecycle programs.
  • Analyse campaign and customer data to generate insights and drive continuous improvement.
  • Partner with Research, Brand, Marketing, Product, Tech, and Customer Success to align CRM with broader business goals.

Requirements

  • 8+ years of experience in CRM and lifecycle marketing, with a strong focus on email marketing.
  • Experience leading and developing high-performing teams.
  • Strong understanding of email marketing best practices, including segmentation, automation, testing, and optimisation.
  • Hands-on experience with Iterable or a similar marketing automation platform.
  • Strong technical aptitude across CRM systems.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent copywriting and editing skills for customer-focused messaging.
  • Strong stakeholder management skills across Marketing, Product, and Customer Success.
  • Experience leveraging AI and automation to improve CRM performance, scalability, and personalisation.
  • Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR.
  • Experience working in a global, digital, or subscription-based business (desirable).
  • Familiarity with customer research methodologies and applying insights to lifecycle strategy (desirable).
  • Knowledge of CDPs, including data unification and audience segmentation (desirable).
  • Experience contributing to broader marketing strategy and planning at a senior level (desirable).

Benefits

  • Remote-first working across Australia or New Zealand with flexibility to manage work and life.
  • Work from another location for up to 3 months per calendar year.
  • Annual Connection Budget to meet the team in person when possible.
  • Learning budget plus study leave for professional development.
  • Home office allowance and monthly support for working from home costs.
  • Access to a holistic wellbeing assistance program.
  • 2 days of volunteer leave per calendar year.
  • 20 weeks paid primary carer leave and 6 weeks paid secondary carer leave.

Interested in this position?

Apply directly on the company website

Apply Now

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