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Director of Demand Generation (Remote)

4 days, 2 hours ago
Anywhere
Full-time
Executive
Lead Generation Specialist
Marketing and Growth
CRM Digital Marketing Email Marketing HubSpot
Apply Now
Endpoint User Activity Monitoring Software

Endpoint User Activity Monitoring Software

Teramind provides insider threat management, data loss prevention, and workforce optimization software with user behavior analytics for enhanced security and productivity.

IT Services
51-250
Founded 2014
View All Jobs 13

Description

  • Develop and execute a comprehensive demand generation strategy that delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey.
  • Own the full demand generation funnel and create integrated campaigns that attract, engage, and convert target customers.
  • Plan and execute targeted ABM programs for strategic accounts, coordinating personalized campaigns and multi-channel touchpoints with sales.
  • Manage paid advertising, retargeting, and digital marketing initiatives (including LinkedIn and display), allocate budgets, and optimize campaigns for measurable ROI.
  • Build and maintain sophisticated HubSpot workflows, lead scoring models, email nurture campaigns, attribution reporting, and ensure seamless sales integration.
  • Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates and reduce customer acquisition costs.
  • Collaborate cross-functionally with sales, product, customer success, and operations to align programs, measure impact, and scale successful initiatives.

Requirements

  • 4–6 years of experience in growth marketing, demand generation, or performance marketing roles, preferably in B2B SaaS.
  • Proven track record of developing and scaling demand generation programs that drove measurable pipeline and revenue growth.
  • Deep expertise in ABM methodologies and enterprise marketing strategies.
  • Strong performance marketing experience optimizing paid channels (LinkedIn, display, retargeting) for ROI and managing ad budgets.
  • Advanced HubSpot proficiency, including marketing automation, workflows, lead scoring, attribution reporting, and CRM integration; serve as marketing liaison for HubSpot with Operations.
  • Data-driven mindset with strong analytical skills and experience with marketing attribution and reporting.
  • Experience collaborating cross-functionally with sales, product, and customer success to build coordinated campaigns and pipeline programs.

Benefits

  • Fully remote — work from anywhere with a remote-first company culture.
  • Competitive salary.
  • High-quality health benefits.
  • 401(k) with employer match.
  • Unlimited paid time off.
  • Company-issued laptop (choice of Mac or PC).
  • Professional development budget and career growth opportunities.
  • Collaborative, forward-thinking team environment.

Interested in this position?

Apply directly on the company website

Apply Now

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