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Director, AI Marketing Enablement

1 hour, 18 minutes ago
North America
Full-time
Executive
AI (Artificial Intelligence)
Artificial Intelligence and Machine Learning
Agile Digital Marketing Email Marketing Salesforce SEO Social Media Marketing
Apply Now
Emplifi

Emplifi

Emplifi provides a comprehensive customer engagement and social media marketing platform that integrates marketing, commerce, and customer care solutions to enhance the customer journey and bridge the customer experience gap for businesses.

Professional Services
251-1K
Founded 2021
$6M raised
View All Jobs

Description

  • Partner with marketing leadership to define and execute the AI enablement roadmap across email, digital and web, campaign marketing, QBR reporting, and ICP ownership.
  • Design, document, and maintain marketing workflows, training, and best practices that support day-to-day AI adoption.
  • Own AI-supported email marketing, including copy generation, subject line optimization, personalization, and send-time intelligence.
  • Lead SEO strategy, web performance, and digital experience optimization to improve search rankings, traffic, and conversions.
  • Own campaign marketing automation across lead scoring, nurture, account-based targeting, and campaign orchestration.
  • Define and continuously refine the ICP using intent data, firmographic signals, and AI enrichment tools.
  • Provide digital delivery support for webinars, ebooks, whitepapers, webpages, email, paid ads, and social ads.
  • Manage paid media programs and report on their contribution to pipeline.
  • Maintain and grow the lead database through nurture and net-new acquisition efforts.
  • Design and automate QBR reporting dashboards across campaign, website, email, ABM, paid media, and social performance.
  • Evaluate, onboard, and manage AI and marketing technology vendors while ensuring governance, compliance, privacy, and content accuracy standards.

Requirements

  • BS/MS degree in marketing or a related field; MBA preferred.
  • Proven ability to hire and lead high-performing teams with experience defining strategy and delivering against aggressive goals.
  • Exceptional communication skills, including the ability to explain complex workflows and present performance data to senior stakeholders.
  • Systems-thinking mindset with the ability to map complex marketing processes and design scalable workflows.
  • Experience with Salesforce required.
  • Experience with Marketo, 6Sense, Qualified, or comparable marketing automation and ABM platforms is a strong plus.
  • Fluency in the AI marketing tool landscape, including content generation, email personalization, web personalization, intent data, ICP enrichment, and workflow automation.
  • Experience working directly with sales and business development representatives.
  • Track record of implementing tools or processes that improved pipeline, conversion, efficiency, or campaign performance.
  • High-energy, hands-on leadership style and comfort working in a rapidly evolving AI landscape.
  • Willingness to travel as needed.

Benefits

  • International, fast-paced, and growing work environment.
  • Opportunity to work with major brands at a CX technology leader.
  • Agile, open-minded culture with high levels of trust and flexibility.
  • Professional growth and development opportunities.
  • Access to cutting-edge technologies and an environment that encourages new ideas.
  • Medical, dental, vision, and life coverage options.
  • Flexible working hours and unlimited PTO.
  • 8 weeks paid maternity leave or 4 weeks paid paternity leave, plus adoption and foster care leave.
  • 12 paid holidays and 2 paid community service days.
  • Company-paid short-term and long-term disability, 401(k), educational reimbursement, referral bonus program, EAP access, and learning days with Emplifi Academy.

Interested in this position?

Apply directly on the company website

Apply Now

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