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Lifecycle Marketing Specialist

2 months ago
Argentina, Chile, Paraguay, Colombia, Uruguay, Latin America, Ecuador
Full-time
Mid Level
Email Marketing Manager
Product Management
Email Marketing Figma HTML HubSpot Notion
Apply Now
doola

doola

doola provides comprehensive business compliance services, including LLC formation, bookkeeping, tax filing, and e-commerce analytics, enabling entrepreneurs to efficiently manage their business operations from anywhere in the world.

Professional Services
11-50
Founded 2020
$11M raised
View All Jobs 6

Description

  • Own lifecycle campaigns from concept through development, QA, deployment, and optimization.
  • Build campaigns directly inside Customer.io, including segmentation logic, triggered workflows, email templates, and QA.
  • Identify lifecycle messaging opportunities across the customer journey.
  • Design and execute behavior-triggered lifecycle messaging programs.
  • Partner with the lifecycle copywriter and design team to develop clear, effective messaging.
  • Run structured lifecycle experiments to improve activation and engagement performance.
  • Analyze campaign results and translate insights into follow-up improvements.
  • Audit lifecycle coverage and propose new campaigns that support growth objectives.
  • Collaborate cross-functionally with product, marketing, data, and support teams on messaging tied to customer milestones and feature adoption.

Requirements

  • 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
  • Experience owning lifecycle campaigns end-to-end from planning through optimization.
  • Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable.
  • Experience building lifecycle emails inside platforms like Customer.io, including templates, dynamic content, and basic HTML or Liquid personalization.
  • Experience implementing lifecycle experiments or A/B tests and using results to improve performance.
  • Strong understanding of customer lifecycle stages and behavior-based messaging strategies.
  • Experience partnering with copywriters and designers to launch campaigns efficiently.
  • Strong execution discipline and attention to detail when building and QAing campaigns.
  • Ability to identify opportunities independently and move ideas into execution.
  • Preferred experience working in SaaS or SMB-focused products, supporting messaging across SMS, WhatsApp, or in-app messaging, and collaborating in fast-moving startup or high-growth environments.
  • Familiarity with tools such as HubSpot, Stripe, Enterpret, ReferralHero, Notion, or Figma is a plus.
  • Experience collaborating closely with product teams on lifecycle messaging tied to feature adoption is preferred.

Benefits

  • Flexible remote work from anywhere with a stable internet connection.
  • Competitive compensation package with performance-based incentives.
  • Opportunity to own lifecycle campaigns end-to-end and influence experimentation outcomes.
  • Work with product, design, marketing, and lifecycle copywriting partners on meaningful customer moments.
  • Join a growing lifecycle function with room to shape how programs scale at doola.
  • Collaborative and supportive team environment with opportunities for growth and development.
  • Equal opportunity employer with a commitment to diversity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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