Director, Enterprise Demand Generation

2 weeks, 6 days ago
Full-time
Lead
Sales and Business Development
Dodge Construction Network

Dodge Construction Network

Dodge Construction Network combines five trusted brands to provide timely and accurate construction information, empowering businesses to find new jobs, make bids, and optimize sales strategies for growth.

Construction & Engineering
251-1K
Founded 2021

Description

  • Own the strategy and execution of enterprise demand generation and ABM programs.
  • Define ICP, segmentation, and target account strategy, including tiering, prioritization, and coverage.
  • Build a full-funnel demand engine that drives new logo pipeline, accelerates opportunities, and increases adoption among existing customers.
  • Partner with Enterprise Sales leadership to align on pipeline goals and account plans.
  • Design and execute 1:1, 1:few, and 1:many ABM programs across key segments.
  • Orchestrate multi-channel campaigns across paid media, events, SDR/BDR outbound, and personalized nurture.
  • Use intent data and engagement signals to trigger timely account engagement.
  • Drive improvements in account engagement, pipeline creation and influence, conversion rates, sales cycle velocity, and deal size.
  • Expand and test additional channels such as account-based paid media, industry partnerships, sponsorships, and vertical-specific campaigns.
  • Partner with RevOps to define KPIs, build reporting and attribution, and support continuous optimization.

Requirements

  • 8–10 years of B2B demand generation experience, with strong exposure to enterprise and ABM motions.
  • Proven ability to build or significantly evolve demand generation programs tied to pipeline.
  • Experience working closely with Enterprise Sales and SDR/BDR teams.
  • Ability to own strategy while also executing key programs directly.
  • Strong understanding of complex buying committees and long sales cycles.
  • Data-driven and analytical, with the ability to turn insights into action.
  • Experience with a B2B tech stack including Salesforce, Pardot, ZoomInfo, and ABM platforms.
  • Strong point of view on how AI can enhance ABM and enterprise demand generation.
  • Bachelor’s degree in a related field or equivalent education and work experience.
  • Legally authorized to work in the United States without current or future sponsorship needs.

Benefits

  • Remote, home-office based role for candidates located in the continental United States.
  • Approximately 10% travel.
  • Market-competitive salary.
  • Comprehensive benefits package.
  • Potential for uncapped variable incentive plans or an annual discretionary performance bonus, where applicable.
  • Equal Opportunity Employer commitment and reasonable accommodation support.

Interested in this position?

Apply directly on the company website

Apply Now

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