Laminar Projects

Laminar Projects is a project management consultancy specializing in construction projects. They offer services that provide complete control and visibility, combining engineering expertise with advanced digital skills to deliver tailored solutions for...

Construction & Engineering

Industrials

51-200 (150)

Founded 2017

4 open positions

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Demand Generation Manager - 4 Day Week + Remote

8 hours, 48 minutes ago

Portugal, Philippines

Full-time

Senior

Lead Generation Specialist

Sales and Business Development

CRM Facebook Ads Google Ads HubSpot LinkedIn Ads SEO

Apply Now

Laminar Projects

Construction & Engineering

51-200

Founded 2017

View All Jobs 4

Description

Own end-to-end inbound demand generation, with qualified demos booked for the sales team as the core KPI.
Build, measure and optimise the full funnel from cold audiences and brand-aware prospects to booked demos.
Plan and run paid acquisition and retargeting campaigns across channels such as LinkedIn, Google, Meta, Reddit and Instagram.
Develop events, conferences, webinars, trade media and syndication as scalable lead-generation channels.
Coordinate event planning and post-event follow-up to convert attendees into qualified demos.
Run one-to-many educational webinars and targeted small-group sessions that support specific sales opportunities.
Own conversion optimisation across landing pages, forms and follow-up journeys through continual testing and iteration.
Define and manage the lead handoff to sales, including notifications, lead context and response timing.
Manage demand-generation budgets and report on cost per demo, funnel-stage costs and pipeline generated.
Brief content, design, web and video teams on campaign assets, and use GTM data and signals to target the right accounts.

Requirements

Proven track record building full-funnel B2B demand generation from cold audiences through to booked meetings.
Hands-on paid media experience with LinkedIn Ads and Google Ads at a minimum.
Strong conversion optimisation experience across landing pages, forms and follow-up journeys.
Ability to analyse funnel metrics, unit economics, lead quality and conversion issues to improve performance.
Strong written and verbal English communication skills.
Ability to brief and direct creative teams and report candidly on performance.
Comfort owning a measurable outcome, working proactively and prioritising in a fast-paced scale-up environment.
AI-native approach to work, including using AI tools such as Claude for administration, reporting and operational tasks.
Experience with events, webinars or trade media as lead sources is preferred.
HubSpot, marketing automation, nurture design, account-based marketing, SEO, organic lead generation, or construction-sector experience is preferred.

Benefits

Comprehensive private health insurance for employees and their families.
Discretionary annual performance bonus with a flexible mix of cash and high-growth equity.
One professional body membership fee covered each year.
Regular confidential one-to-one coaching.
Flexible, outcomes-focused working arrangements.
100% remote, home-based work, with potential co-working space support and optional office access.
Mentoring, wellbeing support and extensive learning and development opportunities.
Merit-based progression and the opportunity to work with a high-performing team.

Interested in this position?

Apply directly on the company website

Apply Now

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