Product Marketing Lead – Engineering Simulation

1 month ago
Full-time
Senior
Product Management
Datacor

Datacor

Datacor provides cutting-edge CRM and ERP solutions for the chemical industry, helping companies make better decisions, increase profitability, and optimize operations.

Gas Utilities
51-250
Founded 1981

Description

  • Develop differentiated product positioning, messaging, and value propositions for engineering simulation solutions across industries and applications.
  • Translate complex mechanical and chemical engineering concepts into clear product and business messaging.
  • Create technical and commercial content such as product briefs, blog posts, technical papers, case studies, and competitive battlecards.
  • Lead go-to-market planning for new product launches and major releases.
  • Write, design, and execute customer email campaigns to drive product adoption and share company information.
  • Partner with product management, sales, demand generation, and services teams on integrated marketing programs.
  • Work with events and demand generation teams to execute webinars, conferences, trade shows, and other campaigns.
  • Support global channel partners with marketing assets that help them promote and sell Datacor engineering solutions.
  • Conduct competitive and market analysis to identify opportunities, risks, and trends.
  • Build and maintain sales enablement materials, including presentations, product collateral, demo videos, and training guides.

Requirements

  • Bachelor’s degree in Engineering, with Chemical Engineering strongly preferred.
  • 5+ years of experience in product marketing, technical marketing, or a related role in engineering software, simulation, or process industries.
  • Experience in both strategic planning and hands-on execution on a small team.
  • Ability to translate technical product capabilities and engineering data into customer-focused business value.
  • Strong analytical skills with experience conducting competitive and market analysis.
  • Excellent written, visual, and verbal communication skills.
  • Comfortable presenting complex information to both technical and business audiences.
  • Proven ability to manage multiple projects with limited supervision and meet deadlines.
  • Experience working with complex, technical customer audiences.
  • Ability to represent the company at conferences, symposiums, and industry events.

Interested in this position?

Apply directly on the company website

Apply Now

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