Senior Field Marketing Manager

13 hours, 49 minutes ago
Full-time
Senior
Marketing and Growth
CrowdRiff

CrowdRiff

CrowdRiff is a visual content marketing platform for travel and hospitality brands, leveraging AI to source, manage, and optimize user-generated content. It helps brands attract and engage visitors through impactful visuals, saving time and costs while...

Consumer Services
51-200
Founded 2011
$11M raised

Description

  • Own the event portfolio and develop event strategy aligned with company goals for pipeline, expansion, and retention.
  • Evaluate event opportunities and make go/no-go decisions.
  • Design and execute memorable booths, activations, and end-to-end on-site event logistics.
  • Select, prepare, and support event attendees to represent CrowdRiff effectively.
  • Coordinate pre-event outreach, meeting booking, and post-event follow-up in HubSpot with Account Management.
  • Ensure event-sourced information is captured in HubSpot and followed up on.
  • Measure and report event spend, meetings, pipeline, expansion, revenue, and quarterly results.
  • Execute high-touch ABM programs, including dinners, small-format gatherings, and one-to-few account experiences.
  • Manage sponsorship, vendor, organizer, fabrication, print, and freight relationships.
  • Own first-party events such as customer receptions, dinners, and webinars, and manage the field marketing budget.

Requirements

  • 5–7 years of experience running large-scale events with full portfolio ownership.
  • Hands-on HubSpot experience with lists, workflows, campaigns, attribution, and reporting.
  • Experience developing and executing high-touch, real-world ABM programs for existing customers and prospects.
  • Strong event experience-design judgment across materials, print, space, booths, and activations.
  • Ability to manage event budgets, forecast spend, and make investment tradeoffs.
  • Strong on-site event execution skills, with the ability to remain calm and decisive.
  • Ability to develop ideas independently, collaborate effectively, and prepare others to represent the company.
  • Ability to write clear, on-brand marketing copy and analyze marketing performance.
  • Daily experience using Claude or similar AI tools, with sound judgment about when human review is needed.
  • Based in Canada and legally authorized to work in Canada; experience marketing to DMOs, tourism boards, or travel/hospitality, a portfolio of activations, or experiential/brand/environmental design experience is preferred.

Benefits

  • Competitive salary and benefits plan.
  • Equity incentives.
  • Parental leave.
  • Learning and development support through the DevDollars program.
  • Half-day Feel-Good Fridays every other Friday during summer and no-meeting Fridays year-round.
  • Flexible work hours and regular team socials and events.
  • Up to 8 weeks of vacation.
  • Up to $3,000 toward travel and the option to work from a country of choice for up to 90 days.

Interested in this position?

Apply directly on the company website

Apply Now

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