The Princeton Review

The Princeton Review specializes in providing comprehensive online test preparation and tutoring services for a variety of standardized exams, including the SAT, ACT, and graduate school entrance tests, helping students achieve their academic and caree...

Diversified Consumer Services

Consumer Discretionary

1001-5000 (1701)

Founded 1981

5 open positions

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Senior Manager, Institutional Markets

6 hours, 56 minutes ago

United States

Senior

Marketing Manager

Marketing and Growth

Content Marketing Digital Marketing Email Marketing Social Media Marketing

Apply Now

The Princeton Review

Diversified Consumer Services

1001-5000

Founded 1981

View All Jobs 5

Description

Develop and lead marketing strategy for Higher Education, Test Prep, Government, and Library segments.
Own planning, execution, and reporting for initiatives that generate leads, accelerate pipeline, and support customer retention.
Partner with Sales, Customer Success, Product Development, and Marketing to set priorities and drive growth.
Design integrated, data-driven campaigns across events, content, social media, web, and marketing operations.
Research market trends, buyer needs, customer behavior, competitive dynamics, policy changes, and procurement cycles.
Use marketing intelligence and campaign data to refine messaging, targeting, segmentation, and ROI.
Develop targeted email, print, and digital outreach campaigns for institutional and adult-learner audiences.
Direct development of webinars, virtual events, case studies, articles, and thought-leadership content.
Lead conference and trade-show strategy, including booths, speaking engagements, sponsorships, and event ROI analysis.
Manage complex cross-functional marketing projects and ensure timely, high-quality delivery.

Requirements

Bachelor’s degree and 5+ years of relevant professional experience in higher education or ed-tech marketing.
Proven experience developing and executing high-impact, integrated marketing campaigns.
Knowledge of higher education, test prep, government, and library markets, including institutional priorities, procurement cycles, funding considerations, and market trends.
Experience using market research and marketing intelligence to shape targeting, messaging, and growth opportunities.
Data-driven approach to campaign optimization, analytics, ROI measurement, and reporting.
Ability to build efficient marketing processes and support marketing operations.
Strong cross-functional collaboration skills with Sales, Customer Success, Product Development, Creative Services, and Marketing teams.
Exceptional communication, storytelling, and content-development skills for diverse institutional audiences.
Ability to balance strategic planning with hands-on campaign execution.
Strong project-management, organization, and deadline-management skills across multiple complex initiatives.

Benefits

Competitive salary commensurate with experience and skills.
US pay range of $82,000–$100,000 USD.
Equal employment opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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