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Principal, Lifecyle Marketing

6 days, 20 hours ago
Canada
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Email Marketing HubSpot
Apply Now
CrowdRiff

CrowdRiff

CrowdRiff is a visual content marketing platform for travel and hospitality brands, leveraging AI to source, manage, and optimize user-generated content. It helps brands attract and engage visitors through impactful visuals, saving time and costs while...

Consumer Services
51-200
Founded 2011
$11M raised
View All Jobs 2

Description

  • Map prospect and customer journeys from first touch through onboarding, adoption, expansion, renewal, and win-back.
  • Define customer cohorts, journey moments, next steps, and triggers for lifecycle communications.
  • Build account fit and intent scoring models to inform target-account and sales strategies.
  • Develop cohort-specific messaging across email, in-product, website, webinars, community, and account-management channels.
  • Lead onboarding and adoption programs and set activation goals with Product and Support teams.
  • Run programs that convert expansion pipeline into closed deals.
  • Create cross-sell plays for Planner, Creators, UGC, and DAM offerings, including pricing and peer examples.
  • Report on activation, expansion pipeline, retention, and nurture conversion, and recommend optimizations.
  • Use AI and collaborate with the GTM Engineer to automate lifecycle workflows.

Requirements

  • 8+ years of B2B SaaS marketing experience, including at least 3 years in lifecycle, customer, or growth marketing.
  • Track record of building always-on lifecycle programs that improved activation, expansion, or retention.
  • Experience creating segmentation, cohort, and account-scoring models and translating them into triggers and journeys.
  • Strong creative judgment for developing effective formats, channels, and communications.
  • Working knowledge of HubSpot or a similar marketing platform and Intercom.
  • Understanding of using product-usage data for triggers and segmentation.
  • Ability to turn data into decisions, write requirements, and brief an engineer.
  • Hands-on experience using AI to automate workflows.
  • Experience in travel, tourism, or destination marketing is preferred.

Benefits

  • Competitive salary and benefits plan.
  • Equity incentives.
  • Parental leave.
  • Learning and development funding through the DevDollars program.
  • Half-day Feel-Good Fridays every other Friday during summer and no-meeting Fridays year-round.
  • Flexible work hours, regular team socials, and team events.
  • Up to 8 weeks of vacation.
  • Up to $3,000 toward travel and the option to work from another country for up to 90 days.

Interested in this position?

Apply directly on the company website

Apply Now

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