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Integrated Marketing Manager - 11514

20 hours, 50 minutes ago
United States
Full-time
Mid Level
Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing Salesforce
Apply Now
Coupa Software

Coupa Software

Coupa Software is the premier cloud-based finance platform, empowering companies worldwide to optimize spend, boost profits, and reduce costs with a comprehensive suite of modules.

Internet Software & Services
1K-5K
Founded 2006
View All Jobs 67

Description

  • Own end-to-end campaign strategy and execution for the Mid-Market Finance integrated campaign within the Americas Growth Marketing team.
  • Translate business goals and global messaging into regional integrated marketing programs.
  • Drive brand awareness and pipeline growth by testing new channels, tactics, and campaign plays.
  • Map and manage programs across the awareness, consideration, and decision stages of the buyer journey.
  • Collaborate with Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives, and Brand teams.
  • Partner with Marketing and Sales Operations to track, analyze, and optimize campaign performance using platform insights.
  • Support account progression and revenue growth through ABM-aligned campaigns and sales acceleration initiatives.
  • Manage the campaign calendar across industries, personas, and solution areas.
  • Orchestrate digital and content tactics including paid media, email nurtures, webinars, partner activations, and multi-touch experiences.
  • Ensure consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact.

Requirements

  • 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology.
  • Proven experience building integrated, cross-functional campaigns that drive awareness, engagement, and pipeline.
  • Deep understanding of the modern B2B buying journey, especially for the Finance persona.
  • Curiosity and hands-on familiarity with emerging AI technologies.
  • Strong technical fluency with marketing and sales tools such as Marketo, 6sense, Salesforce, and Folloze.
  • Ability to quickly learn campaign orchestration platforms and related tools.
  • Experience partnering with Account-Based Marketing and Product & Solution Marketing teams.
  • Strong project leadership and communication skills.
  • Exceptional storytelling skills with the ability to translate complex concepts into compelling messaging and assets.
  • Passion for innovation, a bias toward action, and a customer-first mindset.

Benefits

  • Estimated pay range of $104,000 - $135,000.
  • Welcoming and inclusive work environment.
  • Equal employment opportunities for all qualified candidates and employees.
  • Remote role listed in the job posting.

Interested in this position?

Apply directly on the company website

Apply Now

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