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Field Marketing Manager, North America

1 month, 2 weeks ago
Canada
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Asana Salesforce
Apply Now
Cority

Cority

Cority provides advanced EHS software solutions that integrate compliance, safety, and ESG performance, utilizing applied AI to enhance decision-making and drive sustainable performance in environmental, health, and safety management.

Chemicals
251-1K
Founded 1985
View All Jobs 12

Description

  • Design and execute regional campaigns that generate net-new pipeline and accelerate existing deals.
  • Leverage inbound and outbound channels including content syndication, digital advertising, field events, webinars, and nurture programs.
  • Partner with sales and BDR teams to develop and run account-based marketing programs for high-value target accounts.
  • Create personalized multi-channel experiences that increase engagement, influence buying committees, and drive conversion.
  • Act as a strategic partner to sales by supporting territory goals and communicating campaign plans for effective field use.
  • Own end-to-end execution of integrated field campaigns, including audience alignment, timing, and channel optimization.
  • Collaborate with content, digital, and operations teams to deliver campaigns.
  • Measure campaign performance using attribution, pipeline influence, and engagement analytics, and optimize based on insights.
  • Liaise with global marketing, product marketing, and subject matter experts to align messaging and strategy across regional and global initiatives.
  • Design and manage partner/channel marketing programs to engage partners, support enablement, and expand market reach.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • 5+ years of B2B SaaS marketing experience, including 3+ years in a field marketing or demand generation role.
  • Strong experience with account-based marketing (ABM) and named account strategy.
  • Proven ability to partner closely with enterprise sales teams and influence pipeline outcomes.
  • Hands-on experience with Salesforce, Marketo, and campaign analytics tools.
  • Demonstrated success running multi-channel programs across the funnel from awareness to revenue.
  • Strong understanding of B2B marketing tactics including digital advertising, lifecycle nurture, content strategy, and event marketing.
  • Excellent project management and cross-functional communication skills.
  • Curiosity about new marketing trends, technologies, and buyer behavior insights.
  • Familiarity with webinar tools such as ON24 and campaign intake or internal service desk tools such as Asana.
  • Strong writing skills.

Benefits

  • $90,000 - $100,000 annual salary.
  • Remote working environment.
  • One-time home office allowance.
  • Subsidized monthly internet allowance.
  • Competitive health benefits and dental plans.
  • Retirement savings plan (RRSP, 401K plan, etc.).
  • Annual fitness allowance.
  • Mental health support through Calm Premium and Talkspace.
  • Access to Udemy, internal training programs, annual training allowance, certifications, and High Talent Programs.

Interested in this position?

Apply directly on the company website

Apply Now

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