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Growth Marketer, Community & Engagement

1 day, 10 hours ago
United States
Full-time
Junior
Growth Marketing Manager
Marketing and Growth
Content Marketing HubSpot LLM Notion Social Media Marketing
Apply Now
CommonLit

CommonLit

CommonLit operates a free online literacy program that provides thousands of reading lessons, a full year English Language Arts curriculum, benchmark assessments, and progress tracking tools, serving over 20 million students in grades 5 to 12.

Diversified Consumer Services
51-250
Founded 2013
$7M raised
View All Jobs 3

Description

  • Build advocacy playbooks and in-app nurture motions with Product to increase usage and engagement.
  • Develop teacher-facing content and community programming, including webinars, newsletters, blog content, meetups, roundtables, and conferences.
  • Create and support a long-term ambassador program for the most engaged CommonLit teachers.
  • Own blog maintenance and content cadence.
  • Partner with Retention Marketing and Brand & Impact to use customer testimonials in top-of-funnel storytelling.
  • Work with Sales, Support, Product, and other cross-functional partners to gather user insights and share them with Marketing.
  • Support the hand-off between free-user activation and conversion with Performance Marketing.
  • Report on engagement, advocacy, and funnel metrics across webinars, newsletters, blog, social, and ambassador programs.
  • Test, evaluate, and refine content, community, and advocacy strategies based on results.

Requirements

  • Bachelor's degree required.
  • 2-4 years of experience in content marketing, community/growth marketing, or a related field required.
  • Experience teaching ELA required; teaching grades 6-12 preferred.
  • Experience in education or another mission-driven, freemium/product-led growth environment highly preferred.
  • Strong writing and storytelling skills with experience creating newsletters, blogs, and webinar content.
  • Comfortable being the public face of CommonLit, including hosting webinars and authoring blog content.
  • Comfortable using or learning HubSpot, Notion, Google Suite, Slack, Zoom, and similar tools.
  • Experience hosting or producing live virtual events preferred.
  • Experience with social media tools such as Sprout Social preferred.
  • Experience with LLMs preferred; experience using Claude highly preferred.
  • Alignment with CommonLit's mission.
  • Comfortable building new motions from scratch without a rigid playbook.
  • Curious about educator advocacy and energized by community-building work.
  • Ability to thrive in a fast-paced environment and work independently or collaboratively.
  • Strong attention to detail, time management, organization, communication, and problem-solving skills.
  • US-based and able to travel to regional or state conferences, including one 2-3 day conference per quarter.

Benefits

  • Salary of $70,000-$80,000 per year, commensurate with experience.
  • Health, dental, and vision insurance.
  • HSA and FSA plans, including Medical FSA, Limited FSA, and Dependent Care FSA options.
  • 401(k) retirement plan with a 4% safe harbor employer match.
  • Remote work support, including a home office setup stipend.
  • 12 weeks of paid parental leave, plus other paid family leave.
  • 16 paid holidays, PTO accruals, sick leave, and 2 floating holidays.
  • Flexible work options and low-stress weeks around Thanksgiving and late December.

Interested in this position?

Apply directly on the company website

Apply Now

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