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Segment Marketing Lead

19 minutes ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Project and Program Management
CRM Email Marketing Facebook Ads Google Ads SEO
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Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 14

Description

  • Own and evolve the marketing strategy for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention.
  • Build customer understanding using research, market and competitive trends, campaign results, and direct feedback.
  • Translate insights into positioning, messaging, offers, campaigns, and lifecycle programs that support growth.
  • Lead integrated full-funnel plans with channel owners and agency partners across paid search, paid social, CRM, email, SEO, organic social, direct mail, and emerging channels.
  • Use performance data to prioritize opportunities, guide testing, and improve acquisition, conversion, engagement, retention, revenue, and return on marketing investment.
  • Lead and develop a team of marketing managers and coordinators.
  • Create alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership.

Requirements

  • 7+ years of B2C marketing experience, including leading integrated, multi-channel growth programs.
  • Experience owning strategy for a defined customer audience, segment, product line, or business area with measurable accountability.
  • Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies.
  • Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions.
  • Experience managing and developing people, setting priorities, and creating accountability.
  • Strong communication and cross-functional influence in a matrixed environment.
  • Bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience.
  • Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required.
  • Familiarity with Google Ads and Meta Ads.
  • Familiarity with CRM, email marketing, marketing automation, web analytics, reporting dashboards, SEO, audience research, experimentation, and testing tools.

Benefits

  • Remote, full-time, exempt position.
  • Actual compensation and bonus based on experience, skills, location, and other job-related factors.
  • Opportunity to own a clearly defined customer audience and see direct business impact.
  • Chance to help shape a growing segment-led marketing model at Colibri Healthcare.
  • Opportunity to lead a team and work closely with experts across functions.
  • Support healthcare professionals at important points in their careers.
  • Inclusive, equal opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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