RemoteLeaf Logo
Log in Sign up

Segment Marketing Lead

1 month, 1 week ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Project and Program Management
CRM Email Marketing Facebook Ads Google Ads SEO
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 10

Description

  • Own and evolve the marketing strategy for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention.
  • Build customer understanding using research, market and competitive trends, campaign results, and direct feedback.
  • Translate insights into positioning, messaging, offers, campaigns, and lifecycle programs that support growth.
  • Lead integrated full-funnel plans with channel owners and agency partners across paid search, paid social, CRM, email, SEO, organic social, direct mail, and emerging channels.
  • Use performance data to prioritize opportunities, guide testing, and improve acquisition, conversion, engagement, retention, revenue, and return on marketing investment.
  • Lead and develop a team of marketing managers and coordinators.
  • Create alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership.

Requirements

  • 7+ years of B2C marketing experience, including leading integrated, multi-channel growth programs.
  • Experience owning strategy for a defined customer audience, segment, product line, or business area with measurable accountability.
  • Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies.
  • Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions.
  • Experience managing and developing people, setting priorities, and creating accountability.
  • Strong communication and cross-functional influence in a matrixed environment.
  • Bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience.
  • Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required.
  • Familiarity with Google Ads and Meta Ads.
  • Familiarity with CRM, email marketing, marketing automation, web analytics, reporting dashboards, SEO, audience research, experimentation, and testing tools.

Benefits

  • Remote, full-time, exempt position.
  • Actual compensation and bonus based on experience, skills, location, and other job-related factors.
  • Opportunity to own a clearly defined customer audience and see direct business impact.
  • Chance to help shape a growing segment-led marketing model at Colibri Healthcare.
  • Opportunity to lead a team and work closely with experts across functions.
  • Support healthcare professionals at important points in their careers.
  • Inclusive, equal opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Packt

Growth Lead

Packt 251-1K Internet Software & Services

Packt is seeking a Growth Lead (Books) for its cybersecurity portfolio to build practitioner communities, develop expert partnerships, and lead campaigns that improve book credibility, conversion, and sustained commercial performance.

India Full-time Lead Growth Marketing Manager
$0k-$1k
Content Marketing Cybersecurity GitHub SEO Social Media Marketing
2 days, 8 hours ago
American Income Life Insurance

Virtual Sales

American Income Life Insurance 5K-10K Insurance

Fisher Organization, the New England division of American Income Life, is seeking a remote Entry-Level Growth Management professional to support growth initiatives, projects, data analysis, and sales activities while serving labor, credit union, and association members.

United States Full-time Entry Level Growth Marketing Manager Sales Representative
Growth Hacking
3 days, 8 hours ago
Massive Rocket

CRM Strategist (LATAM)

Massive Rocket 51-250 Media

Massive Rocket is seeking a CRM Strategist to develop data-driven CRM strategies, translate them into actionable execution plans, and help clients improve performance and measurable ROI.

Latin America Contract Senior Marketing Strategist
CRM Digital Marketing HubSpot Microsoft Dynamics 365 Salesforce Snowflake
4 days, 8 hours ago
Binance

Growth & Partnerships Manager - Staking Products

Binance 5K-10K Capital Markets

This product operations and growth role will expand the company’s staking portfolio—including Staking, LST, and on-chain yields—by increasing TVL, revenue, and active users through partnerships, campaigns, and product iteration.

Asia Hong Kong Taiwan Full-time Junior Growth Marketing Manager
4 days, 8 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers