Vice President of Marketing

3 hours, 19 minutes ago
Full-time
Lead
Marketing and Growth
Civitech

Civitech

Civitech is a company dedicated to powering a more equitable democracy by providing affordable and accessible civic tools to leaders at all levels. They specialize in developing technology infrastructure for political candidates, social causes, and loc...

Internet Software & Services
11-50
Founded 2019

Description

  • Develop and execute the company’s marketing strategy to drive revenue growth, product adoption, and brand leadership.
  • Translate company objectives into measurable marketing goals across acquisition, engagement, adoption, and awareness.
  • Lead go-to-market strategy, positioning, and messaging for products, services, and data offerings.
  • Partner with product, engineering, sales, and executive leadership on launches, feature releases, and strategic initiatives.
  • Refine target audiences, buyer personas, and segmentation to guide campaigns and product positioning.
  • Build and manage full-funnel marketing programs across content, email, paid media, partnerships, and organic search.
  • Oversee high-impact content and thought leadership that establishes Civitech as a trusted authority.
  • Steward brand identity and ensure consistent messaging across channels, campaigns, and product experiences.
  • Develop and manage strategic partnerships and co-marketing opportunities.
  • Establish marketing performance metrics, analyze results, and report insights to executive leadership and the board.
  • Lead, mentor, and develop the marketing team while managing budgets, contractors, and cross-functional collaboration.

Requirements

  • 8–15+ years of marketing experience, including leadership of strategy and execution.
  • Experience in technology, SaaS, data, or mission-driven organizations.
  • Strong product marketing experience translating complex technology or data products into clear messaging.
  • Experience building and running demand generation programs across digital channels.
  • Experience with CRM systems and marketing automation platforms; HubSpot preferred.
  • Ability to analyze marketing performance data and improve campaigns and customer acquisition strategies.
  • Strong communication and storytelling skills, including crafting narratives around complex issues such as electorate and election data.
  • Experience managing staff and contractors.
  • Familiarity with the political, nonprofit, or civic technology ecosystem strongly preferred.
  • Commitment to strengthening democracy, expanding civic participation, and building an inclusive team.
  • Ability to work in a fast-moving environment and balance strategy with hands-on execution.
  • Must be eligible to work in the United States; no visa sponsorship is available.
  • Must be located within Civitech’s current hiring footprint of 27 states or work remotely from an approved location.

Benefits

  • Competitive salary of $155,000 to $184,600, commensurate with experience and qualifications.
  • Medical, vision, and dental insurance.
  • 401(k) plan.
  • Employee stock options.
  • Employer-paid life insurance.
  • Short-term and long-term disability insurance.
  • Flexible time off, paid company holidays, and flexible schedules.
  • Flexible spending account and parental leave.
  • Professional development stipend and monthly office upkeep stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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