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Head of Developer Marketing

2 months ago
United States
Full-time
Lead
Head of Marketing
Software Development
GitHub
Apply Now
Actian

Actian

Actian Corp provides data management solutions for organizations to make confident, data-driven decisions and accelerate growth through hybrid data management, integration, and analytics services worldwide.

IT Services
251-1K
Founded 2005
View All Jobs 12

Description

  • Define and execute the global developer marketing strategy to drive awareness, adoption, and advocacy among developers and AI/ML engineers.
  • Lead developer acquisition programs and measure their impact on developer engagement.
  • Partner with Demand Gen on paid marketing initiatives, including advertising, sponsorships, and experimental acquisition channels for developers.
  • Oversee developer events strategy, including conference sponsorships, speaking engagements, workshops, and creative activations.
  • Build and nurture a developer community through events, forums, hackathons, and online content.
  • Develop relationships with AI/ML developer communities and influencers across channels such as Hacker News, Dev.to, GitHub, and research communities.
  • Oversee creation of technical content, tutorials, sample applications, and other developer enablement resources.
  • Collaborate with Product, Engineering, Sales, and Marketing to align messaging and shape go-to-market strategy.
  • Use data to analyze performance and optimize developer marketing initiatives over time.
  • Work with agencies and contractors to deliver developer marketing programs and results.

Requirements

  • 7+ years of experience in developer marketing or a closely related field, ideally in a B2B tech or SaaS environment.
  • Previous developer marketing position required.
  • Strong understanding of developer communities, developer tools, and the AI/ML landscape.
  • Experience as a practitioner in the data and AI field, with deep knowledge of databases, application development, and AI/ML.
  • Excellent communication skills with the ability to translate technical concepts into compelling narratives.
  • Leadership experience and a collaborative mindset for cross-functional work.
  • Ability to work with and manage agencies and contractors to deliver results.

Interested in this position?

Apply directly on the company website

Apply Now

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