Growth Marketing Lead

3 weeks, 5 days ago
Full-time
Lead
Marketing and Growth
Thatch

Thatch

Thatch is a health benefits platform that combines financial technology and insurance services. Founded in October 2021 by Chris Ellis and Adam Stevenson, the company is based in San Francisco, with additional offices in New York and Austin. Thatch's mission is to decouple health insurance from employment, allowing businesses to offer personalized healthcare experiences to their employees. The platform serves as a Third-Party Administrator (TPA) and specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA). Thatch simplifies health benefits administration by enabling employers to set tax-free healthcare budgets, which employees can use to select their own health insurance plans and additional benefits like mental health support and wellness programs. The company also provides a Visa debit card for employees to manage their healthcare spending easily. Thatch primarily targets small to mid-sized businesses and startups, offering a streamlined setup process and tools to help employers manage healthcare budgets effectively. With significant investor backing, Thatch is positioned to enhance the healthcare experience for businesses and their teams.

information technology & services
51-200
Founded 2021
$84M raised

Description

  • Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
  • Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
  • Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
  • Own agency and vendor relationships across media buying and production.
  • Measure performance across pipeline, CAC, and revenue to guide investment decisions.
  • Build attribution and incrementality frameworks for channels where last-click measurement is insufficient.
  • Partner with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
  • Scale successful programs while continuously testing new acquisition channels.
  • Work cross-functionally with Growth, Product Marketing, Design, Analytics, and Leadership.

Requirements

  • Built and scaled paid acquisition programs across multiple channels.
  • Experience owning strategy, budget, execution, and measurement.
  • Strong understanding of paid social and familiarity with CTV, OOH, radio, podcasts, and other emerging channels.
  • Experience designing experiments and measuring incrementality.
  • Strong analytical skills with a track record of using data to make investment decisions.
  • Comfort working in ambiguity and building new programs from scratch.
  • Excellent cross-functional partnership skills with Design, Product Marketing, Analytics, and Leadership.
  • Experience building new acquisition channels from the ground up (preferred).
  • Experience scaling paid social for a high-growth B2B SaaS company (preferred).
  • Experience using AI to move faster, test more ideas, and improve campaign performance (preferred).

Benefits

  • Estimated compensation range of $145,000–$193,000 USD.
  • Fully distributed work environment.
  • Early-stage company with a high-velocity team.
  • Thoughtful, rigorous, and efficient interview process, typically completed within three weeks.

Interested in this position?

Apply directly on the company website

Apply Now

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