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Web Optimization & Personalization Manager

2 months ago
United States
Full-time
Mid Level
Growth Marketing Manager
Data Science and Analytics
Amplitude Contentful CSS Hotjar HTML JavaScript LLM Next.js Statistics
Apply Now
PandaDoc

PandaDoc

PandaDoc offers an all-in-one document automation platform that enables sales professionals to create, approve, track, and electronically sign proposals and quotes more efficiently, significantly reducing the time spent on business document workflows.

Internet Software & Services
251-1K
Founded 2013
$51M raised
View All Jobs 10

Description

  • Own conversion rate optimization across self-serve and sales web journeys.
  • Design, prioritize, run, and analyze A/B, multivariate, and split-URL experiments.
  • Optimize website content and conversion paths for AI agents and human visitors.
  • Partner on personalization strategy for direct, returning, and high-intent traffic.
  • Lead evaluation and decision-making for experimentation and personalization tooling.
  • Build reporting that connects web conversion to pipeline and revenue.
  • Share experiment results and recommendations with collaborators and leadership.
  • Turn successful tests into repeatable playbooks for the marketing team.
  • Collaborate with Growth, RevOps, SEO, Design, Web Development, and Sales to ship and scale winning tests.

Requirements

  • 3-5 years of experience in conversion rate optimization, experimentation, or growth, preferably in B2B SaaS.
  • Proven track record owning an A/B testing program end to end with measurable conversion lift.
  • Hands-on experience with tools such as VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, and Hotjar.
  • Strong statistical literacy, including significance testing, sample-size planning, power, and guardrail metrics.
  • Working understanding of how large language models read, cite, and act on web content.
  • Familiarity with answer engine optimization, structured content, and standards like llms.txt and MCP.
  • Comfort working in a modern web stack, including Next.js and Contentful.
  • Enough HTML, CSS, and JavaScript knowledge to reason about how a test is implemented.
  • Experience partnering with Design, Engineering, and Analytics to move from idea to live test.
  • Ability to communicate clearly with technical and executive stakeholders.

Benefits

  • $150k OTE annual range, including base and variable pay.
  • Employees may be able to purchase company stock or receive annual bonuses.
  • Medical, dental, and vision insurance for employees and their families.
  • Short- and long-term disability, life insurance, FSA, and 401(k) plans.
  • 13.34+ hours of paid time off per month.
  • 6 self-care days and a birthday PTO day.
  • 12 company-paid holidays per year.
  • Remote-first work environment with virtual team bonding and work-life balance.

Interested in this position?

Apply directly on the company website

Apply Now

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