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Alliance Marketing Manager

5 hours, 8 minutes ago
United States
Full-time
Senior
Partnerships Manager
Sales and Business Development
Content Marketing
Apply Now
ChargePoint

ChargePoint

ChargePoint is the world's largest network of electric vehicle charging stations, providing premium EV charging solutions and leading the way in electric mobility since 2007.

Electric Utilities
1K-5K
Founded 2007
View All Jobs 3

Description

  • Develop and execute the joint ChargePoint and Eaton marketing strategy aligned with pipeline and revenue goals.
  • Identify target markets, customer segments, use cases, and partnership growth opportunities.
  • Create joint messaging, value propositions, offers, and content for the combined solution.
  • Build and manage integrated campaigns, account-based marketing programs, events, webinars, and strategic customer engagements.
  • Develop sales activation programs, tools, and resources to help both organizations engage customers and advance opportunities.
  • Collaborate with cross-functional stakeholders at ChargePoint and Eaton to align priorities and execute programs.
  • Establish performance measurement processes and optimize initiatives based on pipeline and revenue outcomes.
  • Own program execution from strategy development through implementation and continuous improvement.

Requirements

  • 7+ years of B2B marketing experience.
  • Experience in alliance, partner, channel, field, or demand generation marketing.
  • Experience leading marketing initiatives for strategic technology, ecosystem, or channel partnerships.
  • Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
  • Strong understanding of B2B go-to-market strategy, sales activation, and demand generation.
  • Ability to manage and influence stakeholders across complex organizations.
  • Ability to translate strategy into execution across multiple teams.
  • Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets preferred.

Benefits

  • US-based remote work.
  • Base salary of $128,695–$170,200 per year.
  • Eligibility for annual merit-based RSU grants.
  • Health, dental, and vision insurance.
  • 401(k) plan and paid time off.
  • Parental leave, life and disability insurance.
  • Wellness resources.

Interested in this position?

Apply directly on the company website

Apply Now

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