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Growth Marketing Manager

1 month, 3 weeks ago
United States
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing Salesforce
Apply Now
Caseware

Caseware

CaseWare International Inc. provides cutting-edge software solutions for accounting firms, corporations, and governments, enabling users worldwide to work smarter and transform insights into impact.

Internet Software & Services
251-1K
Founded 1988
View All Jobs 12

Description

  • Develop and execute regional growth marketing strategies for the US and Canada focused on new business acquisition.
  • Plan and run integrated omnichannel campaigns across email, webinars, paid media, sponsored events, and account-based marketing.
  • Develop ideal customer profiles and key personas to improve buying journeys across the region.
  • Optimize the regional marketing funnel to improve conversion rates and reduce customer acquisition cost.
  • Localize global campaigns and messaging for North American audiences.
  • Manage the regional marketing budget and allocate spend across channels to maximize return on investment.
  • Analyze campaign performance and report on key metrics including CPL, MQLs, and pipeline contribution.
  • Collaborate with product marketing to align messaging with buyer needs and market trends.
  • Monitor the competitive landscape, industry trends, and regional regulations.

Requirements

  • 3–5 years of experience in B2B marketing with a focus on demand generation and new business growth.
  • Proven success driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.
  • Deep expertise in digital marketing channels.
  • Experience with marketing automation platforms such as Pardot, Marketo, or Salesforce Marketing Cloud.
  • Experience with Salesforce CRM.
  • Strong analytical skills with experience in performance reporting and attribution models.
  • Excellent communication and cross-functional collaboration skills.
  • Experience in the accounting or audit industry is a plus, but not required.
  • Must be eligible to work in the US.
  • This is a full-time, permanent remote position.

Benefits

  • Competitive salary.
  • Comprehensive benefits, including health insurance.
  • Retirement plans.
  • Flexible work options and remote opportunities.
  • Generous time-off policies.
  • Performance bonuses and recognition programs.
  • Opportunities for career growth.
  • Collaborative, inclusive team culture.

Interested in this position?

Apply directly on the company website

Apply Now

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