Senior Field Marketing Manager

3 weeks, 5 days ago
Full-time
Senior
Project and Program Management
Cardata

Cardata

Cardata offers fully managed vehicle reimbursement programs and software that save time, money, and reduce administrative burden for companies by providing a cost-effective way to reimburse employees for using their personal vehicles for work.

Diversified Consumer Services
51-250
Founded 1999
$100M raised

Description

  • Develop and own Cardata’s North American field marketing plan across events, webinars, associations, sponsorships, and partnerships.
  • Lead end-to-end event strategy and execution, including selection, sponsorships, logistics, demand generation, Sales coordination, and follow-up.
  • Partner with Sales leadership to target priority markets, accounts, and audiences with focused field programs.
  • Set pipeline targets and measure meetings, sourced pipeline, influenced pipeline, and pipeline progression.
  • Build relationships with industry associations, event organizers, vendors, partners, and other stakeholders.
  • Source and secure speaking, panel, webinar, sponsorship, thought leadership, and partnership opportunities.
  • Own and evolve the webinar strategy, including topics, promotion, execution, and follow-up.
  • Manage the field marketing budget, forecasts, vendor negotiations, spend tracking, and investment reallocations.
  • Evaluate program performance and optimize the field marketing portfolio based on strategic value and pipeline results.
  • Develop scalable processes for event planning, lead capture, attribution, Sales follow-up, budget management, and reporting.

Requirements

  • 5–7 years of experience in Field Marketing or Event Marketing with ownership of strategy and execution.
  • Proven experience building B2B field marketing programs that support pipeline and revenue goals.
  • Strong ability to connect marketing investments to pipeline creation, progression, and business outcomes.
  • Experience managing budgets, forecasting spend, evaluating ROI, and recommending investment changes.
  • Strong relationship-building skills with partners, associations, vendors, executives, customers, and external stakeholders.
  • Proactive approach to identifying new audience engagement and market visibility opportunities.
  • Strong project management and organizational skills across multiple programs, deadlines, budgets, vendors, and stakeholders.
  • Ability to legally travel to the United States and throughout North America for events and industry programs.
  • Experience in B2B SaaS or high-growth technology companies preferred.
  • Experience with Finance, HR, Operations, Fleet, or other business decision-maker audiences preferred.
  • Experience with industry associations, speaking engagements, executive visibility programs, HubSpot, Salesforce, or similar platforms preferred.

Benefits

  • $120,000–$140,000 CAD annual compensation range.
  • Remote work with flexible working hours.
  • Extended medical and dental benefits.
  • Healthcare spending account.
  • $3,000 annual Health and Wellness Spending Account.
  • Employee assistance program.
  • Flexible unlimited time off.
  • Mentorship and professional development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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