Field Marketing Manager - North America

45 minutes ago
Full-time
Mid Level
Sales and Business Development
TRAILD

TRAILD

TRAILD specializes in accounts payable automation, utilizing advanced AI and OCR technology to streamline invoice processing, enhance payment protection, and minimize the risk of fraud and errors in financial transactions.

Internet Software & Services
11-50
Founded 2017

Description

  • Own Traild’s North American calendar of 70+ events annually, including ERP user groups, conferences, roadshows, dinners, and other field programs.
  • Manage events end to end, including sponsorships, booth design, logistics, lead capture, follow-up, and pipeline reporting.
  • Create event playbooks covering pre-event outreach, meeting targets, on-site activation, and timely follow-up.
  • Develop and test creative booth concepts, activations, event formats, and invitations.
  • Plan and execute regional dinners, executive roundtables, lunch-and-learns, webinars, and co-hosted sessions.
  • Partner with North American sales leadership to align field investments with target accounts, industries, and territories.
  • Lead co-marketing programs with ERP platforms, resellers, VARs, and implementation partners.
  • Build partner relationships and secure commitments for joint events and campaigns.
  • Maintain field and partner toolkits, including decks, social assets, email templates, and messaging materials.
  • Track program performance against revenue outcomes, recommend investment changes, and communicate results to stakeholders.

Requirements

  • 3–7 years of B2B event or field marketing experience in SaaS or technology.
  • Demonstrated ownership of events from planning through reporting.
  • Experience managing 70+ events annually across multiple stages and time zones.
  • Strong commercial acumen, including pipeline, revenue, and ROI reporting.
  • Creative experience developing successful booth concepts, activations, formats, or invitations.
  • Experience building relationships with partners, VARs, or implementation partners and securing joint commitments.
  • Strong project management, organization, and attention to detail.
  • Clear communication skills and experience developing materials for internal and external audiences.
  • Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms.
  • Series A–C SaaS experience and familiarity with finance or accounting software are preferred.
  • Final candidates must consent to a legally permitted police or criminal background check; Traild is an E-Verify employer.

Benefits

  • U.S. base salary of $120,000–$160,000 per year.
  • Canadian base salary of CAD $120,000–$160,000 per year.
  • Remote, hybrid, and flexible working options.
  • Opportunity to work with a globally distributed team across APAC, North America, and EMEA.
  • Growth opportunities within a rapidly expanding company.
  • Employee-reported eNPS score of 68.

Interested in this position?

Apply directly on the company website

Apply Now

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