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Field Marketing Manager - North America

5 days, 17 hours ago
United States, Canada
Full-time
Mid Level
Marketing Manager
Sales and Business Development
CRM ERP HubSpot Salesforce
Apply Now
TRAILD

TRAILD

TRAILD specializes in accounts payable automation, utilizing advanced AI and OCR technology to streamline invoice processing, enhance payment protection, and minimize the risk of fraud and errors in financial transactions.

Internet Software & Services
11-50
Founded 2017
View All Jobs 7

Description

  • Own and execute the North American calendar of 70+ annual events, from sponsorship selection and booth design through lead capture, follow-up, and pipeline reporting.
  • Develop event playbooks covering pre-show outreach, sales meeting targets, on-site activation, and timely follow-up.
  • Create and test distinctive booth concepts, activations, event formats, and invitations.
  • Run regional field programs including customer dinners, executive roundtables, lunch and learns, and co-hosted local events.
  • Plan and deliver webinars, including speaker preparation, promotion, execution, and performance analysis.
  • Partner with North American sales leadership on regional demand plans aligned to target accounts, industries, and territories.
  • Lead co-marketing with ERP platforms, resellers, and implementation partners through joint events, campaigns, and activations.
  • Build and maintain partner relationships to secure co-marketing commitments.
  • Maintain field and partner enablement materials, including pitch decks, social assets, email templates, and value proposition resources.
  • Track event and channel ROI, pipeline impact, and revenue outcomes to guide investment decisions and report results.

Requirements

  • 3-7 years of B2B event or field marketing experience in SaaS or technology.
  • Demonstrated end-to-end ownership of events and field marketing programs.
  • Experience managing a high-volume calendar of 70+ concurrent events or programs.
  • Strong commercial acumen, including reporting pipeline generation, ROI, and revenue impact.
  • Demonstrated creativity in developing successful booth concepts, activations, event formats, or invitations.
  • Experience building relationships with partners, VARs, resellers, or implementation partners and securing joint-investment commitments.
  • Strong project management and attention to detail across multiple vendors, programs, and time zones.
  • Ability to create compelling messaging and materials for internal, partner, and customer audiences.
  • Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms.
  • Experience at a Series A-C SaaS company with a lean, hands-on marketing team is preferred.
  • Knowledge of finance or accounting software is preferred.
  • Must consent in writing to a police or criminal background check where permitted by local law.

Benefits

  • Base salary of USD $120,000-$160,000 for U.S. candidates or CAD $120,000-$160,000 for Canadian candidates.
  • Remote, hybrid, and flexible work options.
  • Opportunity to work on a distributed global team across APAC, North America, and EMEA.

Interested in this position?

Apply directly on the company website

Apply Now

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