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FBS - Marketing Campaign Specialist

1 month ago
Mexico, Brazil
Full-time
Mid Level
Marketing Specialist
Marketing and Growth
Email Marketing Facebook Ads HTML HubSpot
Apply Now
Capgemini

Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation, empowering businesses with innovative solutions and expertise to thrive in a rapidly evolving market.

Internet Software & Services
100K+
Founded 1967
$93M raised
View All Jobs 66

Description

  • Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.
  • Manage campaign deployment, monitoring, and optimization against key performance indicators.
  • Build and execute email campaigns in Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance.
  • Coordinate direct mail production and deployment with vendors to ensure timely and accurate delivery.
  • Analyze campaign performance and provide actionable insights to improve engagement, response rates, and conversion outcomes.
  • Collaborate with strategy, analytics, customer relationship, finance, and other internal teams to identify optimization opportunities.
  • Support audience management, segmentation strategies, and campaign targeting initiatives.
  • Monitor campaign budgets, track spend, support forecasting activities, and identify efficiency opportunities.
  • Participate in A/B testing and test-and-learn initiatives across messaging, creative, audience targeting, and cadence.
  • Partner with internal stakeholders and external vendors to deliver high-quality marketing programs.

Requirements

  • 3-5 years of related experience creating and managing paid display and social campaigns.
  • Experience managing DV360, Meta Ads, Twitter/X Ads, and YouTube Ads.
  • Experience managing email marketing and/or direct mail campaigns.
  • Degree in marketing, communications, business, analytics, or a related field.
  • Excellent communication and collaboration skills with cross-functional marketing teams.
  • Track record of successful external vendor management.
  • Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Eloqua, or Adobe Campaign is a plus.

Benefits

  • Competitive compensation and benefits package.
  • Performance-based bonuses.
  • Comprehensive benefits package.
  • Career development and training opportunities.
  • Flexible work arrangements.
  • Private health insurance.
  • Pension plan.
  • Paid time off.

Interested in this position?

Apply directly on the company website

Apply Now

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