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Product Marketing Manager

3 weeks, 1 day ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
CRM Salesforce
Apply Now
Bridgit

Bridgit

Bridgit provides construction workforce intelligence solutions for efficient planning, management, and communication, empowering contractors to streamline projects and optimize productivity.

Construction & Engineering
51-250
Founded 2012
$42M raised
View All Jobs 4

Description

  • Own the product marketing function as the sole product marketer and report directly to the VP of Marketing.
  • Partner with Product to tier releases, identify bundling opportunities, and shape go-to-market strategy for feature launches and updates.
  • Enable go-to-market teams with aligned messaging so product launches and customer communications stay consistent.
  • Build and evolve messaging architecture and positioning across customer-facing surfaces as the product and market change.
  • Develop competitive intelligence assets such as battle cards, win/loss frameworks, and sales narratives for revenue teams.
  • Conduct buyer research and maintain living ICP documentation using Gong calls, CRM data, and customer interviews.
  • Partner with Sales to test messaging in the field and close the feedback loop between market realities and positioning.
  • Create enablement materials that help teams communicate ROI and value for specific customer use cases.
  • Strengthen internal teams’ ability to connect product capabilities to business outcomes.
  • Work closely with leadership and cross-functional partners to define how Bridgit brings its products to market.

Requirements

  • 7-10 years of product marketing experience, ideally in B2B SaaS.
  • Familiarity with the construction industry is highly valuable.
  • Experience building product marketing functions or processes in fast-growth environments.
  • Ability to create messaging frameworks that align cross-functional teams and adapt as the market changes.
  • Comfort working in ambiguity and building from scratch with limited structure.
  • Strong understanding of how sales teams work and how to translate technical product features into customer value.
  • Experience with Salesforce, Gong, Pylon, Beamer, and analytics tools.
  • Exceptional storytelling ability with a focus on simple, outcome-oriented messaging.
  • Comfort working with technical product teams and translating complex capabilities into clear business value.
  • Ability to collaborate effectively with founders, designers, account executives, and other cross-functional partners.

Benefits

  • Salary range of $120,000–$160,000 CAD annually.
  • Total compensation includes base salary, equity awards, and comprehensive benefits.
  • Commitment to fair and competitive compensation.
  • Accommodation support available during all stages of the recruitment process.
  • Opportunity to join a Series B company with significant growth potential.
  • Inclusive hiring approach that encourages applicants from underrepresented communities to apply.

Interested in this position?

Apply directly on the company website

Apply Now

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