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VP, Marketing (Fully Remote)

2 weeks, 2 days ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Content Marketing HubSpot SEO
Apply Now
Branching Minds

Branching Minds

Branching Minds partners with school districts to streamline and improve their MTSS/RTI program through our MTSS platform, which saves teachers time & effort. We unite learning sciences and technology to empower teachers to quickly identify students' c...

Diversified Consumer Services
11-50
Founded 2013
$1M raised
View All Jobs 2

Description

  • Own the full marketing function, including strategy, messaging, team leadership, and execution.
  • Develop and execute a marketing strategy that connects brand positioning, buyer education, and pipeline growth.
  • Define and maintain a consistent market narrative across channels and audiences.
  • Partner with Revenue Operations to build marketing analytics, track performance, and optimize spend.
  • Drive demand generation through multi-channel campaigns that produce high-quality pipeline.
  • Collaborate with Sales to align on lead quality, pipeline targets, and feedback loops.
  • Create sales enablement content, tools, and programs that improve conversion and shorten sales cycles.
  • Develop partner and customer marketing programs that support renewals, cross-sell, and expansion.
  • Launch products and features with cross-functional go-to-market plans.
  • Build and lead a high-performing marketing team and establish clear operational processes.

Requirements

  • Deep alignment with Branching Minds' mission and commitment to student outcomes.
  • 8+ years of B2B marketing experience, including at least 3 years in a senior leadership role.
  • EdTech or SaaS background strongly preferred.
  • Proven track record of building demand generation programs that drive pipeline, conversion, and growth.
  • Strong storytelling ability to make complex education technology urgent and human for district leaders and educators.
  • Deep fluency in marketing automation, with HubSpot preferred.
  • Data-driven approach to campaign optimization and performance analysis.
  • Experience using key marketing channels such as paid search, event marketing, and SEO to accelerate pipeline.
  • Strategic range to operate from long-term vision to hands-on execution.
  • Forward-leaning interest in AI and new tools that improve impact and efficiency.

Benefits

  • Fully remote work environment.
  • Annual base salary of $190,000–$210,000, depending on experience, expertise, skills, and geographic location.
  • Annual bonus eligibility of up to 20% of base salary.
  • Benefits and perks package available through Justworks.
  • Opportunity to work at a Great Place To Work® Certified company.
  • Mission-driven work that directly supports more than 2 million students.
  • Supportive, inclusive, and flexible company culture.

Interested in this position?

Apply directly on the company website

Apply Now

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