GTM Engineer (Marketing)

9 hours, 52 minutes ago
Full-time
Mid Level
Marketing and Growth
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised

Description

  • Own the HubSpot marketing automation layer, including nurture workflows, behavioral triggers, lifecycle stage transitions, and form and landing page infrastructure.
  • Build and maintain segmented nurture tracks by persona and vertical to support personalized outreach at scale.
  • Ensure marketing campaigns are properly tracked, attributed, and connected to pipeline impact.
  • Build and maintain AI agent workflows for content operations, including first-draft generation and content repurposing.
  • Develop and automate SEO/AEO keyword intelligence workflows, including ranking monitoring, competitor gap analysis, and content brief generation.
  • Explore and implement AI-assisted copy generation for nurture sequences and ABM efforts.
  • Own marketing attribution and standardize the attribution model across campaigns.
  • Build automated weekly performance reporting across HubSpot, Google Analytics, and ad platforms.
  • Flag campaign anomalies in real time, including spend spikes and conversion drops.
  • Manage lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts in HubSpot.

Requirements

  • 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company.
  • Hands-on experience with HubSpot marketing automation, including workflows, behavioral triggers, lifecycle stage logic, and basic reporting.
  • Experience building or maintaining email nurture programs with measurable engagement outcomes such as open rates, click rates, and MQL conversion.
  • Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot.
  • Experience building with AI-assisted workflows or automation tools leveraging LLMs in a marketing or operations context.
  • Demonstrated ability to work independently on technical builds from a marketing stakeholder requirement.
  • Strong written communication skills for summarizing analytical findings for a non-technical audience.
  • Ability to work remotely within the United States.
  • Must be currently authorized to work in the USA without sponsorship or transfer.

Benefits

  • Salary range of $120-135k.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off, sick time, safe time, and 11 paid company holidays.

Interested in this position?

Apply directly on the company website

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