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Growth Hacker (m/f/d)

1 day ago
Poland
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Email Marketing Facebook Ads Google Ads Growth Hacking Power BI TikTok
Apply Now
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised
View All Jobs 8

Description

  • Lead end-to-end B2B lead generation campaigns for local marketing with a focus on improving both lead quality and volume.
  • Plan, launch, manage, and optimize paid acquisition across channels such as Meta Ads, Google Ads, and TikTok Ads to drive valuable outcomes.
  • Run experiments and A/B tests across the funnel, maintain a growth experimentation backlog, and execute rapid test cycles (weekly or bi-weekly).
  • Analyze campaign and funnel performance, draw actionable conclusions from reports, and use insights to inform future strategy and execution.
  • Partner with ECRM and product teams to recommend and implement changes in email marketing, campaign flows, and product-related touchpoints that improve conversion and retention.
  • Optimize marketing within a two-sided marketplace by ensuring lead generation aligns with provider success metrics (e.g., bookings, retention).
  • Collaborate with cross-functional, international stakeholders across marketing, growth, ECRM, and product to connect campaign execution to broader business goals.

Requirements

  • Around 3+ years of relevant experience in digital or performance marketing.
  • Proven experience managing end-to-end performance marketing campaigns with responsibility for planning, launching, optimizing, and scaling acquisition efforts.
  • Very good working knowledge of Meta Ads, plus solid familiarity with Google Ads and TikTok Ads.
  • Hands-on experience creating, optimizing, and scaling lead-generation campaigns with a focus on lead quality.
  • Strong analytical mindset with experience conducting A/B tests and other structured experiments across the funnel.
  • Experience using reporting and analytics tools, including familiarity with Looker Studio; exposure to Power BI is useful.
  • Practical understanding of email marketing (ECRM) and ability to contribute optimization ideas.
  • Strong English communication skills and experience working with cross-functional international teams in fast-moving environments.
  • Experience in marketplace, SaaS, or app growth and a data-driven approach are strong pluses.
  • Proactive, hands-on attitude with the ability to own broad priorities and adapt to evolving needs.

Benefits

  • Fully remote position with a globally distributed team.
  • Private medical care from Allianz (subsidized by Booksy).
  • Company-covered life insurance from Uniqua (employee cost: 1 PLN) and optional additional life insurance from PZU (voluntary, unsubsidized).
  • Access to online psychologist consultations fully subsidized by the company.
  • Access to English online language training (Speexx) and employee wellbeing platform Worksmile (redeemable shopping vouchers).
  • Multisport card available (voluntary and unsubsidized) and other Happiness Team initiatives.
  • Inclusive hiring commitment with support for accessibility needs and reasonable interview adjustments.

Interested in this position?

Apply directly on the company website

Apply Now

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