VIP Product Manager (Contractor, 12 months)

3 hours, 57 minutes ago
Contract
Mid Level
Product Management
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5001+
Founded 2017
$10M raised

Description

  • Own the end-to-end VIP user journey across App and Web, including purchase, user and benefits centers, referrals, notifications, benefit applications, and events.
  • Identify VIP user pain points and improve benefit visibility, tier understanding, and usability for different VIP segments.
  • Design and execute growth and lifecycle initiatives for VIP acquisition, activation, engagement, retention, and reactivation.
  • Plan and run VIP campaigns and operational activities, including QA and post-campaign analysis.
  • Collaborate with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions.
  • Monitor funnel performance, user behavior, campaign ROI, and VIP growth metrics, translating insights into action plans.

Requirements

  • 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing.
  • Experience in internet, fintech, crypto, or platform businesses is preferred.
  • Ability to combine product thinking with operational execution for consumer-facing products or user-growth initiatives.
  • Experience planning campaigns and lifecycle programs such as referrals, notifications, reactivation, or engagement initiatives.
  • Ability to write product requirements, define user flows, and partner effectively with Product and Engineering teams.
  • Strong analytical skills in funnel analysis, cohort analysis, and campaign performance evaluation.
  • High ownership, strong cross-functional communication, and ability to manage multiple workstreams in a fast-paced environment.

Benefits

  • Competitive salary and company benefits.
  • Remote-first, work-from-home arrangement, depending on role and team needs.
  • Career growth and continuous learning opportunities.
  • Autonomy to work on challenging projects in a fast-paced environment.
  • Collaboration in a global, user-centric organization with a flat structure.

Interested in this position?

Apply directly on the company website

Apply Now

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