RemoteLeaf Logo
Log in Sign up

Growth Marketing Director | LATAM

1 hour, 15 minutes ago
Mexico, Argentina, Colombia, Costa Rica
Lead
Growth Marketing Manager
Data Science and Analytics
GitHub
Apply Now
Backblaze

Backblaze

Backblaze is a pioneer in robust, scalable low-cost cloud backup and storage services, offering enterprise hot storage, low-cost backup and archive solutions. With the easiest way to back up all files, Backblaze provides unlimited, unthrottled, and unc...

IT Services
251-1K
Founded 2007
View All Jobs 40

Description

  • Own organic and paid acquisition strategy across all channels, including direct oversight of the paid acquisition agency.
  • Drive developer community acquisition through Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs.
  • Own the product-led growth motion, including product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy.
  • Work with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles.
  • Own the corporate narrative for AI/ML segment targeting and translate it into channel strategy, content, and partnerships.
  • Develop go-to-market programs for key strategic ICPs through developer tools integrations, community presence, co-marketing, and technical content.
  • Own north star KPIs across the full funnel and partner with BI to build and maintain PLG dashboards.
  • Drive weekly and monthly reporting across the organization.
  • Work across Marketing Ops, Customer Success, Product, Engineering, and external agencies to coordinate growth initiatives and customer lifecycle support.
  • Build the case for product investment and engineering capacity through cross-functional influence and partnership.

Requirements

  • Experience in developer tools, cloud infrastructure, or IaaS, with technical customers.
  • Experience building and owning a PLG motion, including product qualification logic, activation funnels, and self-serve to sales-led handoffs.
  • Strong acquisition instinct and comfort diagnosing traffic and signup problems.
  • Ability to write credible briefs, push back on deprioritized engineering tickets, and build business cases for product investment.
  • Understanding of Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs as acquisition channels.
  • Comfort owning metrics such as signups, activation rates, and conversion and presenting them alongside strategy.
  • Ability to drive cross-functional action through partnership and persuasion rather than direct authority.
  • Preferred experience with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem.
  • Preferred experience directing a paid acquisition agency, not just overseeing spend.
  • Preferred background in a post-IPO company balancing efficiency and growth mandates.
  • Preferred experience building a growth team or function from scratch.

Benefits

  • Backblaze is an Equal Opportunity Employer.
  • The company emphasizes diversity, equity, inclusion, and belonging across its workforce.
  • Opportunity to work for a company serving customers in 175+ countries.
  • Role at a well-established public company that went through a Nasdaq IPO in 2021.
  • Opportunity to shape growth strategy for a leading specialized storage cloud business.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Kinsta®

GTM Engineer Intern

Kinsta® 251-1K IT Services

Kinsta is hiring a part-time GTM Engineer Intern for Sevalla, a developer-first PaaS, to help improve onboarding, activation, and conversion from signup to real production usage in a remote-first environment.

United States Internship Entry Level Growth Marketing Manager Solutions Engineer
$46k-$46k
AWS Azure GCP HubSpot Kubernetes Mixpanel WordPress
29 minutes ago
Maven Clinic

Director, Growth Marketing

Maven Clinic 251-1K Health Care Providers & Services

Maven Clinic is hiring a Director of Growth, Consumer to lead acquisition strategy and execution for its women’s and family health platform, with ownership of budget, CAC, and subscriber quality outcomes.

United States Full-time Senior Growth Marketing Manager
$170k-$200k
Amplitude Content Marketing Influencer Marketing Mixpanel SEM SEO SQL TikTok
45 minutes ago
Syndio

Manager, Growth Marketing

Syndio 51-250 Professional Services

Syndio is hiring a Manager, Growth Marketing to execute digital demand generation and lifecycle programs that drive pipeline and customer expansion within its Revenue Marketing team.

United States Full-time Senior Growth Marketing Manager
$146k-$176k
CRM Digital Marketing HubSpot Salesforce SEO
1 hour ago
Natera

Director, Biopharma & Consortia Engagement

Natera 1K-5K Pharmaceuticals

Natera is seeking a Director, Biopharma & Consortia Engagement to lead oncology-focused external engagement programs that support business development, strengthen partner relationships, and drive opportunity creation.

United States Full-time Lead Business Development Head of Marketing
$186k-$247k
CRM
1 hour, 30 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers