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Senior Growth Marketing Manager

1 month, 3 weeks ago
Canada
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Content Marketing Cybersecurity Email Marketing Google Ads Salesforce SEMrush
Apply Now
Authentic8

Authentic8

Authentic8 provides a secure and anonymous online investigation platform, Silo, that allows users to conduct investigations without revealing their identity or intent. With complete control over web browsing and third-party apps, Authentic8 ensures dat...

IT Services
51-250
Founded 2010
View All Jobs 6

Description

  • Build and execute a full-funnel growth strategy to drive sustainable demand and revenue.
  • Own the customer lifecycle from awareness and acquisition through activation, retention, expansion, and advocacy.
  • Design and run persona-based and use-case-based campaigns for prospective customers.
  • Develop targeted campaigns for the existing customer base to increase adoption, upsell, and cross-sell opportunities.
  • Use AI to improve segmentation, targeting, campaign production, testing, nurture programs, and reporting.
  • Build and manage email marketing programs for prospects and customers, including automated nurture campaigns.
  • Analyze campaign performance, user behavior, and cohort data to identify and implement optimization opportunities.
  • Collaborate with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success to align growth initiatives.
  • Build reports and use marketing data to support decision-making and attribution analysis.

Requirements

  • 5+ years of experience in demand generation, growth marketing, or performance marketing.
  • Experience in cybersecurity or enterprise SaaS is preferred.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Hands-on experience using AI tools to improve segmentation, targeting, campaign production, testing, lead nurture, reporting, and funnel optimization.
  • Experience marketing to technical audiences such as CTI, SOC, and OSINT professionals.
  • Proven success building and scaling full-funnel marketing programs that impact lead generation, retention, and expansion (LTV).
  • Deep hands-on experience with LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo or a similar marketing automation platform.
  • Strong analytical skills with experience in marketing attribution and cohort analysis.
  • Comfort operating in a fast-moving, dynamic environment with a test-and-learn mindset.
  • Ability to set strategy and execute campaigns as a player-coach, including analyzing data in GA4 and building reports in Salesforce.

Benefits

  • Salary range of CAD $155,000–$165,000 plus bonus and equity.
  • Flexible time off.
  • Competitive benefits.
  • Discretionary bonus.
  • Stock options.

Interested in this position?

Apply directly on the company website

Apply Now

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