Creative Strategist, Social Growth Platforms

3 weeks ago
Full-time
Senior
Design and User Experience
HelloFresh

HelloFresh

HelloFresh is a leading recipe kit delivery service that provides farm-fresh ingredients and chef-designed recipes for convenient and affordable meals, revolutionizing the way people eat.

Hotels, Restaurants & Leisure
10K-50K
Founded 2012
$276M raised

Description

  • Translate brand strategy, persona insights, and performance data into briefs for TikTok-first video, UGC, Spark Ads, and creator partnerships.
  • Develop fresh monthly concepts for local markets, balancing net-new ideas with iterative improvements.
  • Own the brief from concept to source by matching creative direction to the right production partner, including internal studio, influencer, agency, and TikTok Creative Exchange support.
  • Collaborate with creative operations to keep briefs on schedule and hit volume goals while maintaining creative diversity and speed.
  • Partner hands-on with editors and producers to review drafts, defend hooks, reject weak openers, and own final asset execution.
  • Use ad-level performance data such as CTR, hook rate, hold rate, and CVR by cohort to determine what to scale or retire.
  • Close the performance-to-brief feedback loop weekly so future creative is grounded in evidence.
  • Drive the shift toward video-first, UGC-style, and Spark Ads content on TikTok.
  • Build platform-specific creative strategy for Pinterest and Snap pilots as they grow.
  • Stay ahead of emerging platforms and maintain an informed point of view on which creative approaches deserve pilot testing.

Requirements

  • 5+ years of experience in paid social creative strategy at a high-spend D2C, subscription, or performance-led brand.
  • Direct experience briefing and reviewing UGC, creator content, and short-form video.
  • Deep hands-on TikTok creative fluency, including Spark Ads, TikTok Creative Exchange, and creative fatigue window management.
  • Working knowledge of Pinterest and Snap creative formats preferred.
  • Strong creative instinct paired with comfort reading performance data.
  • Track record of working hands-on with editors, producers, and creators rather than only managing decks.
  • Familiarity with Motion, Smartly, or similar creative analytics tools preferred.
  • Strong understanding of how TikTok's algorithm rewards native creative and creative diversity.
  • Ability to influence peers across Brand, Influencer, and external partners without direct authority.

Benefits

  • Competitive salary.
  • 401(k) company match that vests immediately upon participation.
  • 16 weeks of parental leave.
  • PTO policy.
  • $0 monthly premium and other flexible health plans.
  • 85% discount on HelloFresh subscription and other product initiatives.
  • Employee Resource Groups.
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Growth Marketing Manager, B2B SaaS

Power Digital is hiring a Growth Marketing Manager to own and execute integrated full-funnel campaigns for its partner company Cardinal, driving pipeline and revenue growth through cross-functional marketing efforts.

Content Marketing Copywriting Digital Marketing Email Marketing Facebook Ads Google Ads Influencer Marketing LinkedIn Ads SEO Social Media Marketing
53 minutes ago

Applied Content Engineer

Fictiv 251-1K Industrial Conglomerates

MISUMI Americas is hiring an Applied Content Engineer to design and build engineering demo systems, training kits, and supporting materials that translate its components into practical customer and learning experiences.

Prototyping
53 minutes ago

Content Creator (Growth) - LATAM

LumiMeds 11-50 medical practice

LumiMeds is hiring a remote U.S.-based content creator to serve as the on-camera face of its telehealth brand, producing short-form social content that builds trust and drives growth in the weight management and metabolic health space.

Instagram API TikTok
53 minutes ago

Lifecycle & Growth Marketing Manager

CloudTalk 51-250 Diversified Telecommunication Services

CloudTalk is hiring a Product Marketing Conversion Specialist to turn positioning and launch strategy into lifecycle, experiment, and campaign execution that improves funnel performance across the customer journey.

Copywriting CRM Email Marketing
53 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers