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B2B Marketing Manager

2 months ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
HubSpot Salesforce
Apply Now
AssetWatch®

AssetWatch®

AssetWatch® is a leading provider of predictive maintenance solutions for industrial plants. Their cloud-based software enables proactive detection and resolution of machine issues, reducing downtime and increasing plant reliability. By combining vibra...

Construction & Engineering
51-250
Founded 2014
View All Jobs 23

Description

  • Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
  • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach.
  • Own campaign execution end to end, including building and launching campaigns in HubSpot.
  • Build, test, and deploy campaign assets in HubSpot, including emails, landing pages, workflows, and forms.
  • Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing.
  • Manage campaign workflows and triggers to support lead generation and nurture efforts.
  • Ensure campaigns are properly tracked, tagged, and attributed.
  • Collaborate with product marketing, content, design, and sales to align messaging and campaign goals.
  • Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow.
  • Define KPIs, monitor performance, and optimize campaigns in real time through testing and channel adjustments.
  • Build and maintain campaign reporting dashboards in HubSpot.
  • Ensure campaigns follow data usage, segmentation, and compliance best practices, including CAN-SPAM and GDPR.

Requirements

  • 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.
  • Hands-on experience executing campaigns in HubSpot or a similar marketing automation platform.
  • Strong understanding of pipeline generation and SaaS funnel metrics.
  • Experience working with Salesforce CRM and marketing-sales alignment.
  • Ability to manage both strategy and execution in a fast-paced environment.
  • Experience building campaign reporting and attribution dashboards in HubSpot.
  • Knowledge of campaign tracking, tagging, segmentation, and lead flow processes.
  • Familiarity with compliance requirements such as CAN-SPAM and GDPR.
  • Ability to collaborate across cross-functional teams including sales, product marketing, content, design, and RevOps.

Benefits

  • Base salary range of $100,000–$121,000 USD.
  • Competitive compensation package including stock options.
  • Flexible work schedule.
  • Comprehensive benefits including retirement plan match.
  • Unlimited PTO.
  • Remote-first work environment.
  • Opportunity to make a real impact every day.
  • Work with a dynamic and growing team.

Interested in this position?

Apply directly on the company website

Apply Now

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