Senior Field Marketing Specialist

23 hours, 53 minutes ago
Junior
Sales and Business Development
Appier

Appier

Appier Group, Inc. is a software-as-a-service company providing AI platforms that empower enterprises with data-driven decision-making. The company serves a variety of industries including e-commerce, retail, finance, insurance, gaming, and automotive.

Professional Services
251-1K
Founded 2012
$162M raised

Description

  • Develop and implement comprehensive field marketing strategies across live events, webinars, content syndication, and digital campaigns.
  • Lead vendor and partner relations, ensuring high-quality delivery within budgets and timelines.
  • Collaborate with Sales and Partner teams to execute initiatives that support business objectives, pipeline creation, and pipeline advancement.
  • Use data analytics and insights to improve lead lifecycle management processes.
  • Analyze marketing program performance and optimize KPIs and lead generation tactics.
  • Manage logistical and administrative tasks needed to execute marketing programs and initiatives.

Requirements

  • Minimum of 2 years of experience in general marketing or event marketing.
  • Experience with Enterprise SaaS solutions is preferred.
  • Hands-on experience executing a range of marketing activities, including offline events and web-based promotions, in a fast-paced environment.
  • Strong attention to detail and ability to produce high-quality marketing materials and campaigns.
  • Experience using Salesforce (SFDC), Marketo, HubSpot, and Google Analytics.
  • Ability to work independently and as part of a team.
  • Positive, approachable attitude that contributes to a collaborative work environment.
  • Native-level proficiency in Traditional Chinese.
  • Strong business-level written and verbal communication skills in English.

Interested in this position?

Apply directly on the company website

Apply Now

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