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Senior Field Marketing Manager

3 days ago
United Kingdom
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Digital Marketing Email Marketing Google Tag Manager
Apply Now
Appian

Appian

Appian is a top low code development platform that accelerates digital transformation, reinventing customer experiences and optimizing operations with industry-leading BPM and Case Management capabilities.

Internet Software & Services
1K-5K
Founded 1999
View All Jobs 28

Description

  • Develop and execute demand generation programs for key industries and priority accounts across the UKI region.
  • Create and implement account-specific marketing plans in collaboration with account teams.
  • Lead campaign execution across events, content marketing, email marketing, and growth account marketing.
  • Partner with Sales leadership to align marketing and sales initiatives and improve lead management processes.
  • Use data and analytics to measure campaign performance, track ROI, and optimize programs.
  • Identify priority buying personas and target accounts and tailor messaging for relevance and conversion.
  • Collaborate with Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing on integrated campaigns.
  • Monitor industry trends, the competitive landscape, and customer insights to inform strategy and growth opportunities.
  • Oversee regional budget allocation, investment prioritization, and ROI accountability across field programs.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum 6 years of experience in B2B marketing with a focus on demand generation.
  • Experience in the enterprise software or technology industry is preferred.
  • Proven track record of driving pipeline growth and revenue through demand generation strategies.
  • Experience with account-based marketing.
  • Strong personal leadership and cross-functional team leadership skills.
  • Ability to mentor and support junior team members.
  • Good analytical abilities and proficiency with marketing analytics tools and platforms.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Self-motivated, results-oriented, and able to translate market insights into actionable plans.

Benefits

  • Base salary range of £50,000 to £125,000 GBP.
  • Discretionary bonus opportunity based on individual and company performance.
  • Health coverage, life insurance, and disability insurance.
  • Employee Assistance Program with free mental health support.
  • Employee Stock Purchase Program (ESPP).
  • Lifestyle allowance and wellness dollars.
  • Tuition reimbursement and family-forming benefits.
  • Retirement/pension plan.

Interested in this position?

Apply directly on the company website

Apply Now

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